A1 Journal article (refereed)
Challenges for Creating Visibility of European Cultural Heritage : A Case Study of the European Heritage Label (2019)

Ceginskas, V. (2019). Challenges for Creating Visibility of European Cultural Heritage : A Case Study of the European Heritage Label. Ethnologia fennica, 46, 109-134. https://doi.org/10.23991/ef.v46i0.83386

JYU authors or editors

Publication details

All authors or editorsCeginskas, Viktorija

Journal or seriesEthnologia fennica



Publication year2019


Pages range109-134

PublisherEthnos Ry, Suomen Kansatieteilijöiden Yhdistys

Publication countryFinland

Publication languageEnglish


Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/66860


The European Heritage Label (EHL) is a recent flagship heritage action of the European Union and focuses on the European dimension of Europe’s history and heritage as part of the Union’s cultural policy. One of the central concerns of the EU’s cultural policy is to generate a sense of belonging and identity among European citizens. While efficient promotion of the visibility of the EHL among European audiences could be expected corresponding to the political objectives, the EHL continues to struggle with broader public recognition. Based on fieldwork findings, the article discusses the visibility of the EHL action as a network of heritage sites that challenges national narratives by promoting a European dimension of heritage. The article identifies diverse shortcomings in creating public visibility, such as the missed opportunity of the European Year of Cultural Heritage 2018 for creating useful synergies. The findings suggest that the EHL has potential to initiate public debate of what is European heritage, which may result in enhancing social cohesion in Europe. However, the label would benefit from the development of a joint strategy for improving the visibility of the EHL network at the local, national and European levels.

Keywordscultural heritagevisibility

Free keywordsEuropean cultural heritage; European Heritage Label; European Year of Cultural Heritage

Contributing organizations

Ministry reportingYes

Reporting Year2019

JUFO rating2

Last updated on 2024-11-05 at 21:26