A1 Journal article (refereed)
Challenges for Creating Visibility of European Cultural Heritage : A Case Study of the European Heritage Label (2019)

Ceginskas, V. (2019). Challenges for Creating Visibility of European Cultural Heritage : A Case Study of the European Heritage Label. Ethnologia fennica, 46, 109-134. https://doi.org/10.23991/ef.v46i0.83386

JYU authors or editors

Publication details

All authors or editors: Ceginskas, Viktorija

Journal or series: Ethnologia fennica

ISSN: 0355-1776

eISSN: 2489-4982

Publication year: 2019

Volume: 46

Pages range: 109-134

Publisher: Ethnos Ry, Suomen Kansatieteilijöiden Yhdistys

Publication country: Finland

Publication language: English

DOI: https://doi.org/10.23991/ef.v46i0.83386

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/66860


The European Heritage Label (EHL) is a recent flagship heritage action of the European Union and focuses on the European dimension of Europe’s history and heritage as part of the Union’s cultural policy. One of the central concerns of the EU’s cultural policy is to generate a sense of belonging and identity among European citizens. While efficient promotion of the visibility of the EHL among European audiences could be expected corresponding to the political objectives, the EHL continues to struggle with broader public recognition. Based on fieldwork findings, the article discusses the visibility of the EHL action as a network of heritage sites that challenges national narratives by promoting a European dimension of heritage. The article identifies diverse shortcomings in creating public visibility, such as the missed opportunity of the European Year of Cultural Heritage 2018 for creating useful synergies. The findings suggest that the EHL has potential to initiate public debate of what is European heritage, which may result in enhancing social cohesion in Europe. However, the label would benefit from the development of a joint strategy for improving the visibility of the EHL network at the local, national and European levels.

Keywords: cultural heritage; visibility

Free keywords: European cultural heritage; European Heritage Label; European Year of Cultural Heritage

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2019

JUFO rating: 2

Last updated on 2023-10-01 at 12:16