A1 Journal article (refereed)
Co-evolutionary coupling leads a way to a novel concept of R&D : Lessons from digitalized bioeconomy (2020)


Naveed, Nasir; Watanabe, Chihiro; Neittaanmäki, Pekka (2020). Co-evolutionary coupling leads a way to a novel concept of R&D : Lessons from digitalized bioeconomy. Technology in Society, 60, 101220. DOI: 10.1016/j.techsoc.2019.101220


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Publication details

All authors or editors: Naveed, Nasir; Watanabe, Chihiro; Neittaanmäki, Pekka

Journal or series: Technology in Society

ISSN: 0160-791X

eISSN: 1879-3274

Publication year: 2020

Volume: 60

Article number: 101220

Publisher: Elsevier Ltd

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1016/j.techsoc.2019.101220

Open Access: Publication channel is not openly available

Publication channel open access:

Publication open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/67076


Abstract

Given the increasing role of research and development (R&D) in competitive markets in the digital economy while confronting the dilemma between R&D expansion and a productivity decline, transformation of the R&D model has become a crucial subject for global digital leaders.

The authors of this paper postulate that neo open innovation harnessing the vigor of external innovation resources which then developed into a new concept of R&D that self-transforms during an R&D process initiated by Amazon by coupling with users.

The authors further develop these postulates by proposing the embedding of a growth characteristic identical to biological coupling.

An empirical analysis focusing on the forefront endeavors of global bioeconomy firms and also by Amazon was conducted.

A notable endeavor toward a circular economy initiated by its global leader UPM- Kymmene Corporation (UPM) demonstrated the significance of a coupling effect with downstream digital commerce leader Amazon. This effect can be attributed to harnessing the function of the growth characteristic identical to biological coupling through co-evolution of the dual coupling of bioeconomy and digitalization and of upstream and downstream operations.

This co-evolutionary coupling is expected to provide a novel concept of R&D that grows its function in a self-propagating way during the R&D process.

An insightful suggestion supporting to a novel concept of R&D in the digital economy is thus proposed.


Keywords: new economy; digitalisation; bioeconomy; circular economy; research and development operations; innovation (activity)

Free keywords: co-evolutionary coupling; digitalized bioeconomy; novel R&D concept; circular economy; biological coupling


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Ministry reporting: Yes

Reporting Year: 2020

Preliminary JUFO rating: 1


Last updated on 2020-18-08 at 13:35