A4 Article in conference proceedings
Why Is Your Crowd Abandoning You? : Exploring Crowdsourcing Discontinuance through the Lens of Motivation Theory (2019)

Soliman, W., Rinta-Kahila, T., & Kaikkonen, J. (2019). Why Is Your Crowd Abandoning You? : Exploring Crowdsourcing Discontinuance through the Lens of Motivation Theory. In ACIS 2019 : Proceedings of the 30th Australasian Conference on Information Systems (pp. 467-477). Association for Information Systems. Australasian Conference on Information Systems. https://acis2019.io/pdfs/ACIS2019_PaperFIN_099.pdf

JYU authors or editors

Publication details

All authors or editors: Soliman, Wael; Rinta-Kahila, Tapani; Kaikkonen, Joona

Parent publication: ACIS 2019 : Proceedings of the 30th Australasian Conference on Information Systems

Place and date of conference: Fremantle, Australia, 9.-11.12.2019

Journal or series: Australasian Conference on Information Systems

eISSN: 2652-4066

Publication year: 2019

Pages range: 467-477

Publisher: Association for Information Systems

Publication country: United States

Publication language: English

Persistent website address: https://acis2019.io/pdfs/ACIS2019_PaperFIN_099.pdf

Publication open access: Other way freely accessible online

Publication channel open access: 

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74349

Additional information: Also available: https://aisel.aisnet.org/acis2019/50

Abstract

A typical crowdsourcing platform connects organisations in need for workforce to individuals willing to work for a compensation. Considering that a motivated crowd constitutes a vital resource of such platforms, nurturing it becomes a crucial managerial consideration. Yet, little is known of why individual workers abandon crowdsourcing platforms after long periods of usage. Therefore, we set out to explore how crowd-workers’ motivations change during a platform’s usage lifecycle, from initial usage, to continued use, to its eventual abandonment. To this end, we conducted an in-depth qualitative inquiry into a popular crowdsourcing platform in the software-testing domain. Leveraging self-determination theory and IS use lifecycle as sensitising devices, we interviewed crowd-workers who had adopted, used, and eventually abandoned the platform. As a result, we propose a stage model in which individuals’ extrinsic and intrinsic motivations emerge and interact over time, resulting in discontinued use. We provide implications to both theory and practice.

Keywords: platform economy; crowdsourcing; motivation (mental objects); motivation (activity)

Free keywords: crowdsourcing; IS discontinuance; motivation theory

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1