A4 Artikkeli konferenssijulkaisussa
Customer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community (2020)
Ukpabi, D.C., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2020). Customer Value Framework and Recommendation Intention : The Moderating Role of Customer Characteristics in an Online Travel Community. In J. Neidhardt, & W. Wörndl (Eds.), Information and Communication Technologies in Tourism 2020 : Proceedings of the International Conference in Surrey, United Kingdom, January 08-10, 2020 (pp. 38-49). Springer. https://doi.org/10.1007/978-3-030-36737-4_4
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Ukpabi, D.C.; Karjaluoto, H.; Olaleye, S.; Mogaji, E.
Emojulkaisu: Information and Communication Technologies in Tourism 2020 : Proceedings of the International Conference in Surrey, United Kingdom, January 08-10, 2020
Emojulkaisun toimittajat: Neidhardt, Julia; Wörndl, Wolfgang
Konferenssi:
- Information and Communication Technologies in Tourism
Konferenssin paikka ja aika: Surrey, United Kingdom, 8.-10.1.2020
ISBN: 978-3-030-36736-7
eISBN: 978-3-030-36737-4
Julkaisuvuosi: 2020
Artikkelin sivunumerot: 38-49
Kirjan kokonaissivumäärä: 322
Kustantaja: Springer
Kustannuspaikka: Cham
Julkaisumaa: Sveitsi
Julkaisun kieli: englanti
DOI: https://doi.org/10.1007/978-3-030-36737-4_4
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/67328
Julkaisu on rinnakkaistallennettu: https://gala.gre.ac.uk/id/eprint/26384/
Tiivistelmä
The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechanical Turk from 251 members of an OTC as a sample. The partial least squares method was used to analyse the data. We found that all the variables of the customer value framework, including functional value, hedonic value and social value, were positively related to recommendation intention. In addition, using multi-group analyses, the study found differences between how different customer segments perceive each of the value dimensions and their effect on recommendation intention. Theoretical and managerial implications are offered.
YSO-asiasanat: asiakaskokemus; suositukset; verkkopalvelut
Vapaat asiasanat: customer value framework ; recommendation intention; customer characteristics; online travel community
Liittyvät organisaatiot
OKM-raportointi: Kyllä
VIRTA-lähetysvuosi: 2020
JUFO-taso: 2
