A1 Journal article (refereed)
Advancing service design research with design science research (2019)

Teixeira, J. G., Patrício, L., & Tuunanen, T. (2019). Advancing service design research with design science research. Journal of Service Management, 30(5), 577-592. https://doi.org/10.1108/JOSM-05-2019-0131

JYU authors or editors

Publication details

All authors or editorsTeixeira, Jorge Grenha; Patrício, Lia; Tuunanen, Tuure

Journal or seriesJournal of Service Management



Publication year2019


Issue number5

Pages range577-592


Publication countryUnited Kingdom

Publication languageEnglish


Publication open accessNot open

Publication channel open access

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/93833


Purpose – Service design is a multidisciplinary approach that is key to service innovation, as it brings new
service ideas to life. In this context, the development of new service design methods and models for creating
new service futures is an important stream of service design research. Such developments can benefit from a
systematized research methodology that builds on existing knowledge and robustly evaluates the suitability
of research contributions. To address this challenge, the purpose of this paper is to present design science
research (DSR), an established methodology from the information systems field, and examine how it can be
useful for service design research by supporting the development of new artifacts, such as service design
constructs, methods and models.
Design/methodology/approach – This paper presents DSR and related literature and shows how DSR
can support service design research through a step-by-step approach. A methodology to develop
prescriptive-driven solutions for classes of problems, DSR can support service design research in developing
rigorous and relevant research. One illustrative example of a service design research effort using the DSR
approach is presented.
Findings – Building on DSR’s robust methodological background, this paper discusses how DSR can
support service design research, namely, through the development of new methods and models, and
how DSR can be adapted to leverage service design research participatory, iterative, human-centric and
creative approach.
Originality/value – This paper provides an overview of DSR and proposes it as a methodology to conduct
service design research, offering step-by-step guidance on the application of DSR in service design research
and discussing how it can be adapted according to the specific characteristics of service design research and
drive future research.

Keywordsservice designinnovationsresearch methods

Free keywordsservice innovation; methodology; service design; design science research

Contributing organizations

Ministry reportingYes

Reporting Year2019

JUFO rating2

Last updated on 2024-06-03 at 15:45