A4 Article in conference proceedings
The Internationalization of B2B Digital Platform Providers : The Role of Cross-National Distance and Digital Characteristics (2020)

Ojala, A., Rollins, M., Fraccastoro, S., & Gabrielsson, M. (2020). The Internationalization of B2B Digital Platform Providers : The Role of Cross-National Distance and Digital Characteristics. In Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS 2020) (pp. 4652-4661). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2020.571

JYU authors or editors

Publication details

All authors or editors: Ojala, Arto; Rollins, Minna; Fraccastoro, Sara; Gabrielsson, Mika

Parent publication: Proceedings of the 53rd Hawaii International Conference on System Sciences (HICSS 2020)

Conference:

Place and date of conference: Grand Wailea, Maui, HI, USA, 7.-10.1.2020

ISBN: 978-0-9981331-3-3

Journal or series: Proceedings of the Annual Hawaii International Conference on System Sciences

ISSN: 1530-1605

eISSN: 2572-6862

Publication year: 2020

Pages range: 4652-4661

Publisher: University of Hawai'i at Manoa

Publication country: United States

Publication language: English

DOI: https://doi.org/10.24251/HICSS.2020.571

Persistent website address: http://hdl.handle.net/10125/64313

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/67187

Abstract

Digitalization offers new opportunities and changes how firms can explore and enter new markets. Current literature has deepened our understanding of the internationalization process of digital-based firms, but it provides very little guidance on how the specific characteristics of digital artifacts enable and accelerate internationalization or of the role of crossnational distance and cultural difference. We use a longitudinal single-case approach to explore how a Business-to-Business (B2B) platform provider internationalized its operations from inception. The case study illustrates that the ongoing development of the digital service and the integration with new devices played an important role in the firm’s internationalization and expansion into new markets. We also observed that cross-cultural distance and cultural differences played an unexpected role. Finally, we propose avenues for future research.

Keywords: enterprises; internationalisation; cultures (cultural systems); interculturalism; business-to-business marketing; digitalisation

Free keywords: internationalization; cultural distance; digital artifacts; International New Venture (INV); digitalization

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1