A4 Article in conference proceedings
Startup Trust Model : The Role of Trust in Successful Software Startup (2017)


Assyne, Nana; Adjei, Joseph (2017). Startup Trust Model : The Role of Trust in Successful Software Startup. In Felderer, Michael; Holmström Olsson, Helena; Skavhaug, Amund (Eds.) SEAA 2017 : 43rd Euromicro Conference on Software Engineering and Advanced Applications. IEEE, 145-148. DOI: 10.1109/SEAA.2017.46


JYU authors or editors


Publication details

All authors or editors: Assyne, Nana; Adjei, Joseph

Parent publication: SEAA 2017 : 43rd Euromicro Conference on Software Engineering and Advanced Applications

Parent publication editors: Felderer, Michael; Holmström Olsson, Helena; Skavhaug, Amund

Conference:

Euromicro Conference on Software Engineering and Advanced Applications

Place and date of conference: Vienna, Austria, 30.8-1.9.2017

ISBN: 978-1-5386-2140-0

Publication year: 2017

Pages range: 145-148

Number of pages in the book: 448

Publisher: IEEE

Publication country: United States

Publication language: English

DOI: http://doi.org/10.1109/SEAA.2017.46

Open Access: Publication channel is not openly available


Abstract

The increasing desire by many for a better world and easier living conditions have contributed to various efforts to the frontiers of innovation in information technology (IT). The ensuing phenomena is the launch of many software startups to give meaning to such innovations in IT. Interestingly, the rate at which many of such startups fail is usually higher than expected. A collaborative effort by actors in IT innovation ecosystem has been posited to lead to a successful startup. However, there is the need for a trust model to ensure that the collaborative effort become meaningful. Through the lens of Morgan and Hunt’s commitment trust theory, this study examines the antecedents of trust among actors in successful software startup. The paper proposes “Startup Trust Model” and contributes to understanding of formation and maintenance of trust in software startups and makes a case for the study of trust in software startup


Keywords: startup companies; software industry; innovation (activity); trust

Free keywords: MVP; Minimum Viable Product; Antecedent; Trust; Startup; Software Startup; Actors


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Ministry reporting: Yes

Preliminary JUFO rating: 1


Last updated on 2020-31-01 at 13:42