B2 Book section
Conclusion : A Vision of the Future of Public Sector Communication (2020)

Canel, M.-J., & Luoma-aho, V. (2020). Conclusion : A Vision of the Future of Public Sector Communication. In V. Luoma-aho, & M. J. Canel (Eds.), The Handbook of Public Sector Communication (pp. 455-465). John Wiley & Sons. https://doi.org/10.1002/9781119263203.ch29

JYU authors or editors

Publication details

All authors or editors: Canel, María-José; Luoma-aho, Vilma

Parent publication: The Handbook of Public Sector Communication

Parent publication editors: Luoma-aho, Vilma; Canel, María José

ISBN: 978-1-119-26314-2

eISBN: 978-1-119-26320-3

Publication year: 2020

Pages range: 455-465

Number of pages in the book: 504

Publisher: John Wiley & Sons

Place of Publication: Hoboken

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1002/9781119263203.ch29

Publication open access: Not open

Publication channel open access:


This conclusion presents some closing thoughts on the concepts covered in the preceding chapters of this book. Through an international and interdisciplinary approach, the book describes the contexts, policies, aims, issues, questions, and practices that shape public sector communication. For some organizations, citizens’ needs are clear and visible, but for most organizations, real change will require interdependent changes on the levels of attitudes, organizational cultures, policies, procedures, practices, skills, mentalities, and possibly even legislation. The book highlights the need for good measures for the following phenomena: trust, legitimacy, intangible assets, social‐exchange relationships, performance management, risk and crisis communication, expectations management, dialogue practices, transparency, change, and diversity communication. The organizational perspective prioritizes communication in the sense that public sector organizations are required to involve stakeholders, and also because communication is essential for the establishment, configuration, design, and maintenance of organizations’ operations.

Keywords: public sector; communication; communication culture; organisational culture; expectations; social media; strategic leadership

Free keywords: expectations management; organizational communication; organizational culture; public sector communication; public sector organizations; social media; stakeholders; strategic communication

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

Last updated on 2021-07-07 at 21:31