A3 Book section, Chapters in research books
Emotion Tracking : Possibilities for Measuring Emotional Consumer Experiences (2020)

Räikkönen, J., & Grénman, M. (2020). Emotion Tracking : Possibilities for Measuring Emotional Consumer Experiences. In A. M. Soares, & M. G. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (pp. 84-107). IGI Global. Advances in Marketing, Customer Relationship Management and E-Services. https://doi.org/10.4018/978-1-7998-2220-2.ch004

JYU authors or editors

Publication details

All authors or editors: Räikkönen, Juulia; Grénman, Miia

Parent publication: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Parent publication editors: Soares, Ana Maria; Elmashhara, Maher Georges

ISBN: 978-1-79982-220-2

eISBN: 978-1-79982-222-6

Journal or series: Advances in Marketing, Customer Relationship Management and E-Services

ISSN: 2327-5502

eISSN: 2327-5529

Publication year: 2020

Pages range: 84-107

Number of pages in the book: 424

Publisher: IGI Global

Publication country: United States

Publication language: English

DOI: https://doi.org/10.4018/978-1-7998-2220-2.ch004

Publication open access: Not open

Publication channel open access: 

Abstract

Previous literature has examined the significance of emotional consumer experiences increasingly pursued by consumers. However, the current knowledge of emotional responses in real-time and real-world consumption settings is still limited. Emotions have previously been measured with observation, self-report, and physiological methods. Digitalization and technological development have, however, advanced these methods as individuals now engage in various self-tracking practices. The chapter introduces emotion tracking as an additional means for measuring emotions. One application, the Emotion Tracker®, was tested by students (n=19) who tracked their emotions (n=617) related to various consumer experiences and reported their user experiences in research diaries. Emotion tracking facilitated real-time and real-world emotion measurement by partly combining the strengths and diminishing the weaknesses of traditional methods. The future of emotion measurement is likely to lie in the combination of subjective and objective self-tracking practices embedded in individuals' everyday lives.

Keywords: consumer behaviour; emotions; experiences (knowledge); tracking

Free keywords: emotional consumer experiences; self-tracking practices; emotion tracking

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1