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Emotion Tracking : Possibilities for Measuring Emotional Consumer Experiences (2020)

Räikkönen, J., & Grénman, M. (2020). Emotion Tracking : Possibilities for Measuring Emotional Consumer Experiences. In A. M. Soares, & M. G. Elmashhara (Eds.), Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior (pp. 84-107). IGI Global. Advances in Marketing, Customer Relationship Management and E-Services. https://doi.org/10.4018/978-1-7998-2220-2.ch004

JYU-tekijät tai -toimittajat

Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Räikkönen, Juulia; Grénman, Miia

Emojulkaisu: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior

Emojulkaisun toimittajat: Soares, Ana Maria; Elmashhara, Maher Georges

ISBN: 978-1-79982-220-2

eISBN: 978-1-79982-222-6

Lehti tai sarja: Advances in Marketing, Customer Relationship Management and E-Services

ISSN: 2327-5502

eISSN: 2327-5529

Julkaisuvuosi: 2020

Artikkelin sivunumerot: 84-107

Kirjan kokonaissivumäärä: 424

Kustantaja: IGI Global

Julkaisumaa: Yhdysvallat (USA)

Julkaisun kieli: englanti

DOI: https://doi.org/10.4018/978-1-7998-2220-2.ch004

Julkaisun avoin saatavuus: Ei avoin

Julkaisukanavan avoin saatavuus: 

Tiivistelmä

Previous literature has examined the significance of emotional consumer experiences increasingly pursued by consumers. However, the current knowledge of emotional responses in real-time and real-world consumption settings is still limited. Emotions have previously been measured with observation, self-report, and physiological methods. Digitalization and technological development have, however, advanced these methods as individuals now engage in various self-tracking practices. The chapter introduces emotion tracking as an additional means for measuring emotions. One application, the Emotion Tracker®, was tested by students (n=19) who tracked their emotions (n=617) related to various consumer experiences and reported their user experiences in research diaries. Emotion tracking facilitated real-time and real-world emotion measurement by partly combining the strengths and diminishing the weaknesses of traditional methods. The future of emotion measurement is likely to lie in the combination of subjective and objective self-tracking practices embedded in individuals' everyday lives.

YSO-asiasanat: kuluttajakäyttäytyminen; tunteet; kokemukset; seuranta

Vapaat asiasanat: emotional consumer experiences; self-tracking practices; emotion tracking

Liittyvät organisaatiot

OKM-raportointi: Kyllä

Raportointivuosi: 2020

JUFO-taso: 1