A3 Book section, Chapters in research books
Startup Metrics That Tech Entrepreneurs Need to Know (2020)

Kemell, Kai-Kristian; Wang, Ziaofeng; Nguyen-Duc, Anh; Grendus, Jason; Abrahamsson, Pekka (2020). Startup Metrics That Tech Entrepreneurs Need to Know. In Nguyen-Duc, Anh; Münch, Jürgen; Prikladnick, Rafael; Wang, Xiaofeng; Abrahamsson, Pekka (Eds.) Fundamentals of Software Startups : Essential Engineering and Business Aspects. Cham: Springer, 111-127. DOI: 10.1007/978-3-030-35983-6_7

JYU authors or editors

Publication details

All authors or editors: Kemell, Kai-Kristian; Wang, Ziaofeng; Nguyen-Duc, Anh; Grendus, Jason; Abrahamsson, Pekka

Parent publication: Fundamentals of Software Startups : Essential Engineering and Business Aspects

Parent publication editors: Nguyen-Duc, Anh; Münch, Jürgen; Prikladnick, Rafael; Wang, Xiaofeng; Abrahamsson, Pekka

ISBN: 978-3-030-35982-9

eISBN: 978-3-030-35983-6

Publication year: 2020

Pages range: 111-127

Number of pages in the book: 343

Publisher: Springer

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-030-35983-6_7

Open Access: Publication channel is not openly available

Abstract

Metrics can be used by firms to make more objective decisions based on data. Software startups in particular are characterized by the uncertain or even chaotic nature of the contexts in which they operate. Using data in the form of metrics can help software startups to make the right decisions amid uncertainty and limited resources. However, whereas conventional business metrics and software metrics have been studied in the past, metrics in the specific context of software startups have not been studied. In this chapter, we present the results of a multivocal literature review to offer you 118 metrics practitioner experts think software startups should measure. These metrics can give you ideas for what your startup should measure.

Keywords: startup companies; software sector; operational environment; measurement; measuring instruments (indicators); metrics (poetics); data; decision making

Free keywords: software metrics; startup metrics; KPI; data-driven startup

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

Preliminary JUFO rating: 2