A1 Journal article (refereed)
Charismatic Leaders in a New Perspective : Reality in Estonia and Italy (2020)

Toode, Ü. (2020). Charismatic Leaders in a New Perspective : Reality in Estonia and Italy. Studies in Media and Communication, 8(1), 11-24. https://doi.org/10.11114/smc.v8i1.4676

JYU authors or editors

Publication details

All authors or editors: Toode, Ülle

Journal or series: Studies in Media and Communication

ISSN: 2325-8071

eISSN: 2325-808X

Publication year: 2020

Volume: 8

Issue number: 1

Pages range: 11-24

Publisher: Redfame Publishing Inc

Publication country: United States

Publication language: English

DOI: https://doi.org/10.11114/smc.v8i1.4676

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/68163


The purpose of this explorative study is to put the existing theories on charismatic political leadership in a current post-web media context. It also seeks to better understand why “charismatic politicians” seem to have success in present-day cyber politics. The paper considers political charisma in a Weberian perspective and aims to explain what elements it includes in a current electoral environment characterized by a fast-changing media landscape. The paper places the existing theoretical models in the context of two European societies, by comparing Estonia and Italy as case studies. Estonia, a small ex-Soviet country has emerged in recent years as an advanced e-society with highly “internetisized” media. At the same time, Italy became known by the phenomenon of the “Berlusconization” of the media, a popular subject of study in political communication. The analysis considers existing research, mostly based on the work of Max Weber, and aims to test the index of charisma, developed by Pappas (2011), in the two observed countries. The paper concludes with a discussion on if and how charismatic political leaders fit a deliberative democracy. Finally, attention is drawn to the need for further systematic comparative research to better understand the phenomenon of charismatic leadership in the post-web media environment.

Keywords: politicians; charisma; leadership (properties); elections; democracy; political communication

Free keywords: political charisma; leadership; elections; political communication; democracy

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1

Last updated on 2021-07-07 at 21:36