A1 Journal article (refereed)
Platformed Interactions : How Social Media Platforms Relate to Candidate–Constituent Interaction During Finnish 2015 Election Campaigning (2020)
Nelimarkka, M., Laaksonen, S.-M., Tuokko, M., & Valkonen, T. (2020). Platformed Interactions : How Social Media Platforms Relate to Candidate–Constituent Interaction During Finnish 2015 Election Campaigning. Social Media and Society, 6(2). https://doi.org/10.1177/2056305120903856
JYU authors or editors
Publication details
All authors or editors: Nelimarkka, Matti; Laaksonen, Salla-Maaria; Tuokko, Mari; Valkonen, Tarja
Journal or series: Social Media and Society
eISSN: 2056-3051
Publication year: 2020
Volume: 6
Issue number: 2
Publisher: Sage Publications
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1177/2056305120903856
Publication open access: Openly available
Publication channel open access: Open Access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/68458
Abstract
Interaction between candidates and constituents via social media is a well-studied domain. The article takes this research further through a synthesis with platform studies, emerging scholarship that applies a critical perspective to the role of digital platforms in society. Examination of candidate–constituent interaction via Twitter and Facebook during the 2015 Finnish parliamentary elections revealed that the types of interaction differ between the two platforms: Facebook was used for formal campaigning and for praising and expressing support, while Twitter was utilized for information and for seeking and sharing opinions. An additional finding is that interaction approaches may be platform-specific, with socio-emotional functions being employed more often by candidates than constituents on Facebook while no such difference existed for Twitter. On the basis of the implication that platforms have a critical role in the nature of candidate–constituent social media interaction, we discuss the implications of platformed interaction for the democratic process, suggesting that campaign strategy may exploit it in ways that may even necessitate regulation. Furthermore, scholars of social media interaction might need to consider the broader ramifications of the findings, and contributions to theory that acknowledge platforms’ part in interaction may be needed.
Keywords: election campaigns; communication; political communication; politicians; social interaction; social media
Free keywords: electoral campaigning; communicative functions; politicians; social interaction; social media
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2020
JUFO rating: 1