A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Adapting and Validating Scale of Customer Engagement in Online Travel Communities (2020)
Mkumbo, P. J., Ukpabi, D. C., & Karjaluoto, H. (2020). Adapting and Validating Scale of Customer Engagement in Online Travel Communities. European Journal of Tourism Research, 25, Article 2501. https://doi.org/10.54055/ejtr.v25i.416
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Mkumbo, Peter J.; Ukpabi, Dandison C.; Karjaluoto, Heikki
Lehti tai sarja: European Journal of Tourism Research
ISSN: 1994-7658
eISSN: 1314-0817
Julkaisuvuosi: 2020
Volyymi: 25
Artikkelinumero: 2501
Kustantaja: Varna University of Management
Julkaisumaa: Bulgaria
Julkaisun kieli: englanti
DOI: https://doi.org/10.54055/ejtr.v25i.416
Julkaisun avoin saatavuus: Avoimesti saatavilla
Julkaisukanavan avoin saatavuus: Kokonaan avoin julkaisukanava
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/68474
Tiivistelmä
Increasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 450 members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zealand, Singapore, South Africa, the United Kingdom and the United States of America. The process of adapting and validating the scale involved exploratory factor analysis, testing for differential item functioning, examination of item response theory, confirmatory factor analysis, testing for invariance and criterion validity. The results found that three dimensions (affection, absorption, and interaction) suitably and adequately measure customer engagement in Online Travel Communities.
YSO-asiasanat: asiakkaat; sitoutuminen (toiminta); matkailu; verkkoyhteisöt; psykometriikka
Vapaat asiasanat: customer engagement; online travel communities; psychometric scale development and validation
Liittyvät organisaatiot
OKM-raportointi: Kyllä
Raportointivuosi: 2020
JUFO-taso: 1
