A1 Journal article (refereed)
Adapting and Validating Scale of Customer Engagement in Online Travel Communities (2020)

Mkumbo, P. J., Ukpabi, D. C., & Karjaluoto, H. (2020). Adapting and Validating Scale of Customer Engagement in Online Travel Communities. European Journal of Tourism Research, 25, Article 2501. https://doi.org/10.54055/ejtr.v25i.416

JYU authors or editors

Publication details

All authors or editors: Mkumbo, Peter J.; Ukpabi, Dandison C.; Karjaluoto, Heikki

Journal or series: European Journal of Tourism Research

ISSN: 1994-7658

eISSN: 1314-0817

Publication year: 2020

Volume: 25

Article number: 2501

Publisher: Varna University of Management

Publication country: Bulgaria

Publication language: English

DOI: https://doi.org/10.54055/ejtr.v25i.416

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/68474


Increasing attention towards customer engagement has caused its measurement to remain a highly debated issue among scholars. This study adapts and validates measurement scales for customer engagement in Online Travel Communities. It builds on previous studies on scale development for customer engagement. Data were collected from 450 members of Online Travel Communities in eight countries: Australia, Canada, Hong Kong (Chinese territory), New Zealand, Singapore, South Africa, the United Kingdom and the United States of America. The process of adapting and validating the scale involved exploratory factor analysis, testing for differential item functioning, examination of item response theory, confirmatory factor analysis, testing for invariance and criterion validity. The results found that three dimensions (affection, absorption, and interaction) suitably and adequately measure customer engagement in Online Travel Communities.

Keywords: customers; committing oneself; tourism; online communities; psychometrics

Free keywords: customer engagement; online travel communities; psychometric scale development and validation

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1

Last updated on 2022-17-06 at 11:56