D4 Published development or research report or study
Mediatyöntekijöiden kokemuksia työstä digitaalisessa toimintaympäristössä : Media Work 2030 -kyselyn alustavat tulokset (2020)

Rantanen, J., Koivula, M., Hiltunen, P., Niemi, L., Saari, T., Tammelin, M., Parviainen, T., & Villi, M. (2020). Mediatyöntekijöiden kokemuksia työstä digitaalisessa toimintaympäristössä : Media Work 2030 -kyselyn alustavat tulokset. Tampereen yliopisto. Työelämän tutkimuskeskuksen työraportteja / Working Papers, 109/2020. http://urn.fi/URN:ISBN:978-952-03-1549-8

JYU authors or editors

Publication details

All authors or editors: Rantanen, Johanna; Koivula, Minna; Hiltunen, Pihla; Niemi, Liisa; Saari, Tiina; Tammelin, Mia; Parviainen, Tiina; Villi, Mikko

eISBN: 978-952-03-1549-8

Journal or series: Työelämän tutkimuskeskuksen työraportteja / Working Papers

eISSN: 2489-8902

Publication year: 2020

Number in series: 109/2020

Number of pages in the book: 43

Publisher: Tampereen yliopisto

Place of Publication: Tampere

Publication country: Finland

Publication language: Finnish

Persistent website address: http://urn.fi/URN:ISBN:978-952-03-1549-8

Publication open access: Openly available

Publication channel open access: Open Access channel


Media Work 2030 is a multidisciplinary research project, which explores media work and media workers in the digital environment. The premise in the project is that digital transformation challenges not only media companies and organizations but also individual media workers. The project is carried out in collaboration by University of Jyväskylä and Tampere University. It is funded by the Helsingin Sanomat Foundation and runsfrom May 2019 to October 2021. In addition to survey metrics with references, this report describes the preliminary findings of the Media Work 2030 survey (n = 1004), which was implemented and collected in collaboration with the Union of Journalists in Finland, in October 2019 as the first phase of the project. Moreover, possible differences related to individual factors (sex, work experience) and work-related factors (working situation, specific sector in media field, size of organization) were also considered.

According to the preliminary findings, the skills required in media work have changed and technology plays a major role in the daily media work. Most media professionals use a variety of technological devices and digital systems throughout the working day. Importantly, this experience of changed work permeates the entire media sector, as the evaluations of the changes in work did not differ significantly across different media sectors (newspapers, magazines, broadcasting, online media, publishing, communications).

In the report, we also bring forth how digitalization of work is related to both positive and negative effects. It has increased work-related flexibility and the flow of information. Over 40% of the respondents also feel that digitalization gives them a better chance for doing their work well. On the other hand, over one third of the respondents feel that digitalization does rather weaken their chances of doing their work well. Eight out of ten estimate that the amount of work has increased with digitalization. It is worrying that the recovery from work seems to have weakened due to digitalization. However, the survey responses also indicate the presence of resilience among media workers, i.e. the ability to adapt, overcome and recover from stressful situations. Respondents' experience of meaningfulness in their work is rather high, which is important for occupational wellbeing. The majority experience work engagement and enthusiasm in their work on a daily basis. Thus, according to the survey findings, the effects of digitalization in media work appear somewhat contradictory: work becomes easier but workload increases. [Continues, pls see the report]

Keywords: media sector; digitalisation; operational environment; change; employees; well-being at work; well-being

Contributing organizations

Related projects

Ministry reporting: Yes

Reporting Year: 2020

Last updated on 2021-05-08 at 12:54