A3 Book section, Chapters in research books
Exploring the immersive journalism landscape (2020)

Sirkkunen, E., Vázquez-Herrero, J., Uskali, T., & Väätäjä, H. (2020). Exploring the immersive journalism landscape. In T. Uskali, A. Gynnild, S. Jones, & E. Sirkkunen (Eds.), Immersive Journalism as Storytelling : Ethics, Production, and Design (pp. 13-24). Routledge. https://doi.org/10.4324/9780429437748-3

JYU authors or editors

Publication details

All authors or editorsSirkkunen, Esa; Vázquez-Herrero, Jorge; Uskali, Turo; Väätäjä, Heli

Parent publicationImmersive Journalism as Storytelling : Ethics, Production, and Design

Parent publication editorsUskali, Turo; Gynnild, Astrid; Jones, Sarah; Sirkkunen, Esa



Publication year2020

Pages range13-24

Number of pages in the book204


Place of PublicationOxon

Publication countryUnited Kingdom

Publication languageEnglish


Publication open accessOpenly available

Publication channel open accessPartially open access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/73389


Current drivers of 360-degree journalism have been mostly curious about the new medium, its possibilities, and are exploring business opportunities. The early adoption of such technology is often a matter of brand-building – that is, news organizations experimenting with virtual reality (VR) want to demonstrate that their digital strategies are forward-thinking (Watson 2017). After interviewing representatives from leading US newspapers, Bosworth and Sarah (2019, 226) also conclude, “among major media companies that failing to experiment in immersive and experimental stories will mean losing a race”.

Keywordsjournalismpress (mass media)mediamedia sectordigital technologyaugmented realityvirtual realityvirtual worldrealitybusinessbusiness environment

Free keywordsimmersiivinen journalismi

Contributing organizations

Related projects

Ministry reportingYes

Reporting Year2020

JUFO rating3

Last updated on 2024-22-04 at 12:56