A3 Book section, Chapters in research books
Exploring the immersive journalism landscape (2020)

Sirkkunen, E., Vázquez-Herrero, J., Uskali, T., & Väätäjä, H. (2020). Exploring the immersive journalism landscape. In T. Uskali, A. Gynnild, S. Jones, & E. Sirkkunen (Eds.), Immersive Journalism as Storytelling : Ethics, Production, and Design (pp. 13-24). Routledge. https://doi.org/10.4324/9780429437748-3

JYU authors or editors

Uskali, Turo

Publication details

All authors or editors: Sirkkunen, Esa; Vázquez-Herrero, Jorge; Uskali, Turo; Väätäjä, Heli

Parent publication: Immersive Journalism as Storytelling : Ethics, Production, and Design

Parent publication editors: Uskali, Turo; Gynnild, Astrid; Jones, Sarah; Sirkkunen, Esa

ISBN: 978-1-138-33764-0

eISBN: 978-0-429-43774-8

Publication year: 2020

Pages range: 13-24

Number of pages in the book: 204

Publisher: Routledge

Place of Publication: Oxon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9780429437748-3

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/73389

Abstract

Current drivers of 360-degree journalism have been mostly curious about the new medium, its possibilities, and are exploring business opportunities. The early adoption of such technology is often a matter of brand-building – that is, news organizations experimenting with virtual reality (VR) want to demonstrate that their digital strategies are forward-thinking (Watson 2017). After interviewing representatives from leading US newspapers, Bosworth and Sarah (2019, 226) also conclude, “among major media companies that failing to experiment in immersive and experimental stories will mean losing a race”.

Keywords: journalism; press (mass media); media; media sector; digital technology; augmented reality; virtual reality; virtual world; reality; business; business environment