C1 Book
Marketing Principles (2021)

Pride, W. M., Ferrell, OC., Lukas, B. A., Schembri, S., Niininen, O., & Casidy, R. (2021). Marketing Principles (4th ed.). Cengage Learning.

JYU authors or editors

Publication details

All authors or editors: Pride, William M.; Ferrell, OC.; Lukas, Bryan A.; Schembri, Sharon; Niininen, Outi; Casidy, Riza

eISBN: 978-0-17-044665-5

Edition: 4th ed.

Publication year: 2021

Publisher: Cengage Learning

Publication country: Australia

Publication language: English

Publication open access: Not open

Publication channel open access: 

Additional information: Published online only in Cengage MindTap platform.

Abstract

This digital edition of Marketing Principles, 4e on the MindTap platform, offers extensive coverage of current marketing strategies and concepts, addresses social media, sustainability, globalisation, customer relationship management, supply chain management, and digital marketing. Emerging topics, such as social and environmental responsibility, entrepreneurship, and new trends in marketing, resonate especially well with today’s students who are striving for success in today’s fast-paced, evolving business world.

Keywords: marketing; digital marketing; social media; customer relationship; supply chains; sustainable development; globalisation

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2021

JUFO rating: 1