A1 Journal article (refereed)
Enabling transformative value creation through online weight loss services (2020)
Taiminen, H., Taiminen, K., & Munnukka, J. (2020). Enabling transformative value creation through online weight loss services. Journal of Services Marketing, 34(6), 797-808. https://doi.org/10.1108/JSM-05-2019-0191
JYU authors or editors
Publication details
All authors or editors: Taiminen, Heini; Taiminen, Kimmo; Munnukka, Juha
Journal or series: Journal of Services Marketing
ISSN: 2054-1651
eISSN: 0887-6045
Publication year: 2020
Volume: 34
Issue number: 6
Pages range: 797-808
Publisher: Emerald
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1108/JSM-05-2019-0191
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/72525
Abstract
Design/methodology/approach – Data was collected from the participants of an online weight loss service (n = 498), and a conceptual research model was tested using structural equation modelling.
Findings – The results imply that compliance with the guidelines and social support are two value co-creation activities that can influence the wellbeing outcomes of transformative services (i.e. perceived behavioral control and satisfaction with one’s achievements). These well-being outcomes help attain the transformative value potential of online weight loss services. However, the actual weight loss affected the transformative value potential only through customers’ satisfaction with their achievements as a subjective well-being outcome.
Originality/value – This study provides insight into the transformative value potential of services in the weight loss context. This study contributes to the transformative service research by focusing on the role of online services in reinforcing a durable change through the co-creation of value and improvements in customers’ well-being.
Keywords: online services; health services; value creation; well-being; weight loss; social support; peer groups
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2020
JUFO rating: 1