A1 Journal article (refereed)
(De)Stigmatization of Political Leadership : The Case of a Right-Wing Populist Presidential Candidate in the Finnish Media (2020)

Kivijärvi, M., & Takala, T. (2020). (De)Stigmatization of Political Leadership : The Case of a Right-Wing Populist Presidential Candidate in the Finnish Media. Open Journal of Political Science, 10(3), 428-447. https://doi.org/10.4236/ojps.2020.103026

JYU authors or editors

Publication details

All authors or editors: Kivijärvi, Marke; Takala, Tuomo

Journal or series: Open Journal of Political Science

ISSN: 2164-0505

eISSN: 2164-0513

Publication year: 2020

Volume: 10

Issue number: 3

Pages range: 428-447

Publisher: Scientific Research Publishing, Inc.

Publication country: United States

Publication language: English

DOI: https://doi.org/10.4236/ojps.2020.103026

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/71111


In this article, we examine the discursive practices of (de)stigmatizing right-wing populist party leaders. We draw on a recent example from Finland by examining how the female presidential candidate of a right-wing populist party was portrayed in the Finnish media during the 2018 presidential campaign season. We examine the stigmatization by the press media and the stigma-management tactics used by the presidential candidate to resist stigmatization. The media representation of the right-wing party leader is highly tensioned, and the media positions her political leadership within the duality of charisma and stigma. In our analysis, we extend earlier literature by unveiling the emotional tensions inherent in portraying and (de)stigmatizing populist political leadership. The results highlight how religion, radical nationalism, and inappropriate expression of emotions are intertwined as the main sources for attributing stigma. In this case, the stigmatization of the leader occurs via threatening and ridiculing imagery and erosion of the leader’s authority. Resistance to stigma occurs through distancing, emotional and moral argumentation, and attribution of strong leadership.

Keywords: right-wing ideology; populism; stigmata; charisma; leadership (properties); political leaders

Free keywords: right-wing populism; media discourse; stigma; charismatic leadership; political leadership

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1

Last updated on 2021-07-07 at 21:31