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Rolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook (2020)


Köse, Dicle Berfin (2020). Rolling or Scrolling? The Effect of Content Type on Habitual Use of Facebook. In PACIS 2020 : Proceedings of the 24th Pacific Asia Conference on Information Systems. Information Systems (IS) for the Future. Association for Information Systems. https://aisel.aisnet.org/pacis2020/57/


JYU-tekijät tai -toimittajat


Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Köse, Dicle Berfin

Emojulkaisu: PACIS 2020 : Proceedings of the 24th Pacific Asia Conference on Information Systems. Information Systems (IS) for the Future

Konferenssi:

  • Pacific Asia Conference on Information Systems

Konferenssin paikka ja aika: Virtual conference, 20.-24.6.2020

eISSN: 2689-6354

Julkaisuvuosi: 2020

Kustantaja: Association for Information Systems

Julkaisumaa: Yhdysvallat (USA)

Julkaisun kieli: englanti

Pysyvä verkko-osoite: https://aisel.aisnet.org/pacis2020/57/

Avoin saatavuus: Julkaisukanava ei ole avoin

Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/71439


Tiivistelmä

The paper investigates how content type (i.e., hedonic and utilitarian content) is related to satisfaction, habitual use, use intensity and discontinued use intentions in the context of social media services. The research model was empirically tested using a survey study (n = 142) that was conducted among Facebook users. The results show that hedonic content is a strong predictor of habitual use of and satisfaction with Facebook. In turn, utilitarian content has a positive effect on satisfaction; however, it does not significantly affect habitual use. Additionally, habit affects use intensity more than satisfaction but has no significant effect on discontinued use intention. These results suggest that emphasizing hedonic content might be more effective in creating habitual use of a system. However, the balance between hedonic and utilitarian content should be arranged so that it is optimum for user satisfaction and does not cause excessive use of the system.


YSO-asiasanat: sosiaalinen media; Facebook; käyttö; hedonismi; mielihyvä; utilitarismi; hyöty; hyötykäyttö; käyttötutkimus

Vapaat asiasanat: hedonic content; utilitarian content; habit; social media services; Facebook; dual information systems; use intensity; discontinued use intention; satisfaction


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OKM-raportointi: Kyllä


Viimeisin päivitys 2020-18-08 klo 15:05