A1 Journal article (refereed)
Diffusion of Drone Journalism : The Case of Finland, 2011–2020 (2020)

Uskali, T., Manninen, V., Ikonen, P., & Hokkanen, J. (2020). Diffusion of Drone Journalism : The Case of Finland, 2011–2020. Media and Communication, 8, 75-84. https://doi.org/10.17645/mac.v8i3.3075

JYU authors or editors

Publication details

All authors or editors: Uskali, Turo; Manninen, Ville; Ikonen, Pasi; Hokkanen, Jere

Journal or series: Media and Communication

eISSN: 2183-2439

Publication year: 2020

Publication date: 27/07/2020

Volume: 8

Pages range: 75-84

Publisher: Cogitatio Press

Publication country: Portugal

Publication language: English

DOI: https://doi.org/10.17645/mac.v8i3.3075

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/71269


This article details Finnish news organizations’ adoption of drones for journalistic purposes from 2011 to 2020. The theoretical starting point of the article is Rogers’ (1962) diffusion of innovations theory, which explains how new ideas and technologies spread in societies. The main empirical data for the study were derived from a phone survey conducted among the 80 most popular newspapers in Finland. The findings reveal that drone journalism in Finland has already diffused from a few pioneering organizations to a large number of newsrooms, including regional, mid-sized newspapers. Most of the newspapers are either using in-house drones, buying commissioned images, or using both strategies. The frequency of use was found to be much higher for those newsrooms using their own drones. Finally, the article ponders possible explanations for different trajectories in the adoption of drones in various countries based on the Finnish case

Keywords: journalism; visual communication; aerial photographs; aerial photography; news photographs; news agencies; newspapers

Free keywords: aviation; drone journalism; Finland; news organizations; newspapers; visual journalism

Contributing organizations

Other organizations:

Related projects

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1

Last updated on 2022-17-06 at 12:35