A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
The emergence and adaptive use of prestige in an online social learning task (2020)

Brand, C. O., Heap, S., Morgan, T. J. H., & Mesoudi, A. (2020). The emergence and adaptive use of prestige in an online social learning task. Scientific Reports, 10(1), Article 12095. https://doi.org/10.1038/s41598-020-68982-4

JYU-tekijät tai -toimittajat

Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Brand, C. O.; Heap, S.; Morgan, T. J. H.; Mesoudi, A.

Lehti tai sarja: Scientific Reports

eISSN: 2045-2322

Julkaisuvuosi: 2020

Volyymi: 10

Lehden numero: 1

Artikkelinumero: 12095

Kustantaja: Nature Publishing Group

Julkaisumaa: Britannia

Julkaisun kieli: englanti

DOI: https://doi.org/10.1038/s41598-020-68982-4

Julkaisun avoin saatavuus: Avoimesti saatavilla

Julkaisukanavan avoin saatavuus: Kokonaan avoin julkaisukanava

Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/71309

Julkaisu on rinnakkaistallennettu: http://hdl.handle.net/10871/122138

Tiivistelmä

Prestige-biased social learning occurs when individuals preferentially learn from others who are highly respected, admired, copied, or attended to in their group. This form of social learning is argued to reflect novel forms of social hierarchy in human societies, and, by providing an efficient short-cut to acquiring adaptive information, underpin the cumulative cultural evolution that has contributed to our species' ecological success. Despite these potentially important consequences, little empirical work to date has tested the basic predictions of prestige-biased social learning. Here we provide evidence supporting the key predictions that prestige-biased social learning is used when it constitutes an indirect cue of success, and when success-biased social learning is unavailable. We ran an online experiment (n=269) in which participants could copy each other in real-time to score points on a general-knowledge quiz. Our implementation of 'prestige' was the number of times someone had previously been copied by others. Importantly, prestige was an emergent property of participants' behaviour during the experiment; no deception or manipulation of prestige was employed at any time. We found that, as predicted, participants used prestige-biased social learning when the prestige cue was an indirect cue of success, and when direct success information was unavailable. This highlights how people flexibly and adaptively employ social learning strategies based on the reliability of the information that such strategies provide.

YSO-asiasanat: sosiaalinen oppiminen; evoluutiopsykologia; kulttuurievoluutio; arvostus

Vapaat asiasanat: social learning; prestige; behavioral ecology; cultural evolution

Liittyvät organisaatiot

Hankkeet, joissa julkaisu on tehty

OKM-raportointi: Kyllä

Raportointivuosi: 2020

JUFO-taso: 1