A3 Book section, Chapters in research books
Public vs private universities in Nigeria : Market dynamics perspective (2020)

Olaleye, S., Ukpabi, D., & Mogaji, E. (2020). Public vs private universities in Nigeria : Market dynamics perspective. In E. Mogaji, F. Maringe, & R. Ebo Hinson (Eds.), Understanding the Higher Education Market in Africa (pp. 19-36). Routledge. Routledge Studies in Marketing, 12. https://doi.org/10.4324/9780429325816-4

JYU authors or editors

Publication details

All authors or editors: Olaleye, Sunday; Ukpabi, Dandison; Mogaji, Emmanuel

Parent publication: Understanding the Higher Education Market in Africa

Parent publication editors: Mogaji, Emmanuel; Maringe, Felix; Ebo Hinson, Robert

ISBN: 978-0-367-34438-2

eISBN: 978-0-429-32581-6

Journal or series: Routledge Studies in Marketing

Publication year: 2020

Number in series: 12

Pages range: 19-36

Number of pages in the book: 330

Publisher: Routledge

Place of Publication: Abingdon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9780429325816-4

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/71728

Publication is parallel published: http://jultika.oulu.fi/Record/nbnfi-fe202003107740


Due to the scarcity of literature on developing countries of Africa, there is a need for a conceptual paper on the market dynamics perspective of the Nigerian public and private universities. The price signal influences the two-tier universities’ growth. This signal has a different impact on its stakeholders. This study intends to examine the market dynamics of public and private universities in Nigeria. It aims to ascertain how price signal affects the Nigerian public and private universities market and the distinct factors that differentiate the public from private universities in the Nigerian context. The study conducted a literature review to identify the external and internal influences of public and private universities in Nigeria. The present study contributes to and broadens the knowledge of higher education in the country, explicitly highlighting the market dynamics caused by the demand and supply of higher education. Likewise, it offers practical implications for administrators, managers, and researchers with interest in higher education marketing. The study discusses its limitation and proposed future studies.

Keywords: universities; public services; private services; emerging markets; business environment; tertiary education; marketing

Free keywords: public university; private university; market dynamics; Nigeria

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 3

Last updated on 2022-20-09 at 16:00