A4 Article in conference proceedings
ICO Crowdfunding : Incentives, Pricing Strategy, Token Strategy and Crowd Involvement (2020)


Laatikainen, Gabriella; Semenov, Alexander; Zhang, Yixin; Abrahamsson, Pekka (2020). ICO Crowdfunding : Incentives, Pricing Strategy, Token Strategy and Crowd Involvement. In Paasivaara, Maria; Kruchten, Philippe (Eds.) XP 2020 Workshops : Agile Processes in Software Engineering and Extreme Programming. 21st International Conference on Agile Software Development, Revised Selected Papers, Lecture Notes in Business Information Processing, 396. Cham: Springer International Publishing, 32-40. DOI: 10.1007/978-3-030-58858-8_4


JYU authors or editors


Publication details

All authors or editors: Laatikainen, Gabriella; Semenov, Alexander; Zhang, Yixin; Abrahamsson, Pekka

Parent publication: XP 2020 Workshops : Agile Processes in Software Engineering and Extreme Programming. 21st International Conference on Agile Software Development, Revised Selected Papers

Parent publication editors: Paasivaara, Maria; Kruchten, Philippe

Place and date of conference: Copenhagen, Denmark, 8.-12.6.2020

ISBN: 978-3-030-58857-1

eISBN: 978-3-030-58858-8

Journal or series: Lecture Notes in Business Information Processing

ISSN: 1865-1348

eISSN: 1865-1356

Publication year: 2020

Number in series: 396

Pages range: 32-40

Number of pages in the book: 249

Publisher: Springer International Publishing

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: http://doi.org/10.1007/978-3-030-58858-8_4

Open Access: Publication published in an open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/72013


Abstract

Blockchain technologies provide means to develop services that are secure, transparent and efficient by nature. Unsurprisingly, the emerging business opportunities has gained a lot of interest that is realized in form of successful Initial Coin Offerings (ICOs) that are able to raise billions of USD through crowdfunding campaign. In this exploratory research we study 91 ICOs through content analysis in order to investigate the special characteristics of ICO crowdfunding as business models towards the possible investors. We found that ICOs can be described through (1) the model for providing incentives for investment, (2) the pricing strategy, (3) the token strategy and (4) the activities for crowd involvement in value co-creation.


Keywords: virtual currency; blockchains; business models; crowdfunding; pricing

Free keywords: ICO; blockhain; crowdfunding; ICOs as business models


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: 1


Last updated on 2020-05-10 at 13:50