A3 Book section, Chapters in research books
Fitness in Finland : Department Stores of Healthy Life Styles (2020)


Laine, Antti; Vehmas, Hanna (2020). Fitness in Finland : Department Stores of Healthy Life Styles. In Scheerder, Jeroen; Vehmas, Hanna; Helsen, Kobe (Eds.) The Rise and Size of the Fitness Industry in Europe : Fit for the Future? (pp. 177-197). Cham: Palgrave Macmillan. DOI: 10.1007/978-3-030-53348-9_8


JYU authors or editors


Publication details

All authors or editors: Laine, Antti; Vehmas, Hanna

Parent publication: The Rise and Size of the Fitness Industry in Europe : Fit for the Future?

Parent publication editors: Scheerder, Jeroen; Vehmas, Hanna; Helsen, Kobe

ISBN: 978-3-030-53347-2

eISBN: 978-3-030-53348-9

Publication year: 2020

Pages range: 177-197

Number of pages in the book: 470

Publisher: Palgrave Macmillan

Place of Publication: Cham

Publication country: Switzerland

Publication language: English

DOI: https://doi.org/10.1007/978-3-030-53348-9_8

Open Access: Publication channel is not openly available


Abstract

The main purposes of this article are to find out: how and why the popularity of fitness has evolved over the years in Finland and what kind of business activities in fitness nowadays exist. Fitness industry has grown strongly in the recent years in Finland, both in terms of the amount of companies and member rates. The growth can be explained by a variety of reasons. The increasing importance of global trends that emphasize health, well-being, physical capacity and good-looking appearance; the equality between genders in sports participation; the ageing of the population with senior citizens as gym users and the rise of the low-cost fitness segment is among the reasons that explain the popularity of fitness in Finland.


Keywords: physical exercise sector; health and wellness sector; health sector; exercise (people); gyms; trends; markets (systems)


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: 3


Last updated on 2020-03-12 at 11:52