A3 Book section, Chapters in research books
Russian strategic communications on the global stage (2021)

Luoma-Aho, V., Tsetsura, K., & Kugappi, A. (2021). Russian strategic communications on the global stage. In K. Tsetsura, & D. Kruckeberg (Eds.), Strategic Communications in Russia : Public Relations and Advertising (pp. 12-25). Routledge. https://doi.org/10.4324/9781003018926-3

JYU authors or editors

Publication details

All authors or editors: Luoma-Aho, Vilma; Tsetsura, Katerina; Kugappi, Anastasia

Parent publication: Strategic Communications in Russia : Public Relations and Advertising

Parent publication editors: Tsetsura, Katerina; Kruckeberg, Dean

ISBN: 978-0-367-89392-7

eISBN: 978-1-003-01892-6

Publication year: 2021

Pages range: 12-25

Number of pages in the book: 252

Publisher: Routledge

Place of Publication: Abingdon

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.4324/9781003018926-3

Publication open access: Not open

Publication channel open access:


This chapter examines how strategic communication and strategic communications (a collection of different operations) are understood in Russia and identifies differences in such communication between the West and Russia. A diverse academic and practical context of Russia contributes to diversity in definitions of strategic communication. The concept is mostly used in the context of political communication and geopolitics, but also in business. The chapter distinguishes ten differences between Western and Russian understanding of strategic communication. These include logic of the message, order of communication, intended audience, auto-communication, source, context, utilization of probing, threats, differences in levels of transparency, and overall strategy. The authors conclude that Russian strategic communication often utilizes strategic ambiguity, and, thus, aims are not always clearly stated: in fact, it may prove to be of strategic value if information is not disclosed. This chapter contributes to one’s understanding how strategic communication is utilized in Russia and where differences in its use may originate.

Keywords: information policy; communication policy; political communication; strategies; communication strategies

Free keywords: Russia

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2021

Preliminary JUFO rating: 3

Last updated on 2021-07-07 at 17:55