A2 Review article, Literature review, Systematic review
Constructions, Claims, Resonance, Reflexivity : Language and Market Categorization (2020)

Granqvist, N., & Siltaoja, M. (2020). Constructions, Claims, Resonance, Reflexivity : Language and Market Categorization. Organization Theory, 1(4), Article 1-32. https://doi.org/10.1177/2631787720968561

JYU authors or editors

Publication details

All authors or editors: Granqvist, Nina; Siltaoja, Marjo

Journal or series: Organization Theory

ISSN: 2631-7877

eISSN: 2631-7877

Publication year: 2020

Volume: 1

Issue number: 4

Article number: 1-32

Publisher: SAGE Publications

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1177/2631787720968561

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/72589


Studies on market categorization exhibit substantial agreement that language plays a central role in articulating and constructing meanings among market participants and crafting consensus to produce a collective of interacting market actors. The purpose of this paper is to take stock of the growing body of research on language and market categories. This review has two aims. We begin by identifying how scholars have applied a variety of language constructs in category research, providing an understanding of the differences between these constructs and elaborating their uses and functions in the studies on market categorization. The second part of the review then provides a detailed analysis of the applications of these constructs in empirical studies addressing various situations and settings for categorization. We conclude the review by providing a synthesis of the role of language in market categorization and discuss avenues for future research.

Keywords: markets (systems); market areas; languages; language areas; classification

Free keywords: categorization; language; discourse theory; market category; review

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Related projects

Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1

Last updated on 2022-20-09 at 15:18