A1 Journal article (refereed)
Experiencing ethical retail ideology in the servicescape (2021)
Pecoraro, M., Uusitalo, O., & Valtonen, A. (2021). Experiencing ethical retail ideology in the servicescape. Journal of Marketing Management, 37(5-6), 520-547. https://doi.org/10.1080/0267257X.2020.1851287
JYU authors or editors
Publication details
All authors or editors: Pecoraro, Maria; Uusitalo, Outi; Valtonen, Anu
Journal or series: Journal of Marketing Management
ISSN: 0267-257X
eISSN: 1472-1376
Publication year: 2021
Publication date: 04/12/2020
Volume: 37
Issue number: 5-6
Pages range: 520-547
Publisher: Routledge
Publication country: United Kingdom
Publication language: English
DOI: https://doi.org/10.1080/0267257X.2020.1851287
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/73041
Abstract
Studies of the ideological underpinnings of retail stores have improved our understanding of consumers’ retail experiences in brand and national ideology contexts. In retailing, ideology is manifested in retail spatial settings through tangible and intangible cues in servicescapes. This study expands our knowledge on ethical retail ideology by exploring how servicescapes convey cues that shape consumption experiences and foster ethical consumption. Data from an ethnographic study highlight how consumption experiences in physical retail spaces embedding a particular ethical ideology can be thematised as aesthetics, nostalgia and care. We show that the material and discursive aspects in servicescapes conveying an ethical ideology influence embodied consumption experiences. This study thus contributes to the understanding of retail ideologies and the connections between sustainable consumption and the servicescape.
Keywords: ethical consumerism; retail trade; consumer habits; ethnography
Free keywords: ethical consumption; servicescape; retail ideology; consumption experience; ethnography
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2021
JUFO rating: 1
