A1 Journal article (refereed)
Experiencing ethical retail ideology in the servicescape (2021)


Pecoraro, M., Uusitalo, O., & Valtonen, A. (2021). Experiencing ethical retail ideology in the servicescape. Journal of Marketing Management, 37(5-6), 520-547. https://doi.org/10.1080/0267257X.2020.1851287


JYU authors or editors


Publication details

All authors or editorsPecoraro, Maria; Uusitalo, Outi; Valtonen, Anu

Journal or seriesJournal of Marketing Management

ISSN0267-257X

eISSN1472-1376

Publication year2021

Publication date04/12/2020

Volume37

Issue number5-6

Pages range520-547

PublisherRoutledge

Publication countryUnited Kingdom

Publication languageEnglish

DOIhttps://doi.org/10.1080/0267257X.2020.1851287

Publication open accessOpenly available

Publication channel open accessPartially open access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/73041


Abstract

Studies of the ideological underpinnings of retail stores have improved our understanding of consumers’ retail experiences in brand and national ideology contexts. In retailing, ideology is manifested in retail spatial settings through tangible and intangible cues in servicescapes. This study expands our knowledge on ethical retail ideology by exploring how servicescapes convey cues that shape consumption experiences and foster ethical consumption. Data from an ethnographic study highlight how consumption experiences in physical retail spaces embedding a particular ethical ideology can be thematised as aesthetics, nostalgia and care. We show that the material and discursive aspects in servicescapes conveying an ethical ideology influence embodied consumption experiences. This study thus contributes to the understanding of retail ideologies and the connections between sustainable consumption and the servicescape.


Keywordsethical consumerismretail tradeconsumer habitsethnography

Free keywordsethical consumption; servicescape; retail ideology; consumption experience; ethnography


Contributing organizations


Ministry reportingYes

Reporting Year2021

JUFO rating1


Last updated on 2024-03-04 at 20:36