A1 Journal article (refereed)
Nörttikulttuurin identiteettikriisi : Gamergate, Comicsgate ja Star Wars poliittisten kiistojen näyttämöinä (2020)
Geek culture’s identity crisis : Gamergate, Comicsgate, and Star Wars as scenes of political controversy


Arjoranta, J., Kontturi, K., Varis, E., & Välisalo, T. (2020). Nörttikulttuurin identiteettikriisi : Gamergate, Comicsgate ja Star Wars poliittisten kiistojen näyttämöinä. Lähikuva, 33(3-4), 92-111. https://doi.org/10.23994/lk.100442


JYU authors or editors


Publication details

All authors or editorsArjoranta, Jonne; Kontturi, Katja; Varis, Essi; Välisalo, Tanja

Journal or seriesLähikuva

eISSN2343-399X

Publication year2020

Volume33

Issue number3-4

Pages range92-111

PublisherLähikuva-yhdistys ry

Publication countryFinland

Publication languageFinnish

DOIhttps://doi.org/10.23994/lk.100442

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/73376


Abstract

Geek culture is having an identity crisis. Cultural objects that have traditionally been recognised as ‘geeky’ have shifted closer to the mainstream, which is dissolving the boundary between geeks and other users of contemporary media and technology. Inside geek culture, this is reflected in controversies over who gets to participate in consuming, creating, and defining the subculture, and how. The stereotype of geek culture as the domain of white heterosexual males has never been quite true, but in the 21st century, this false notion has become progressively harder to uphold.
In this article, we explore the crisis of geek culture through three case studies and analyse what Gamergate campaigns, Comicsgate controversy, and the discussion around The Last Jedi movie reveal about the conflicts in and around geek culture. We analyse the cases by the means of contextual close reading, focusing especially on what they reveal about the relationship between gender and geek identity. As a result, the article demonstrates how the mainstreaming of geek culture has broken the nostalgic illusion of its unity.


Keywordssubculturesfandompopular cultureidentity (mental objects)identity politicsstereotypiesequality (values)gender rolesgenderingcase study

Free keywordsnörttikulttuuri


Contributing organizations


Ministry reportingYes

VIRTA submission year2020

JUFO rating1


Last updated on 2024-12-10 at 08:00