A1 Journal article (refereed)
Consumption behavior of eco-friendly products and applications of ICT innovation (2021)

Chen, Sihua; Qiu, Han; Xiao, Hua; He, Wei; Mou, Jian; Siponen, Mikko (2021). Consumption behavior of eco-friendly products and applications of ICT innovation. Journal of Cleaner Production, 287, 125436. DOI: 10.1016/j.jclepro.2020.125436

JYU authors or editors

Publication details

All authors or editors: Chen, Sihua; Qiu, Han; Xiao, Hua; He, Wei; Mou, Jian; Siponen, Mikko

Journal or series: Journal of Cleaner Production

ISSN: 0959-6526

eISSN: 1879-1786

Publication year: 2021

Volume: 287

Article number: 125436

Publisher: Elsevier BV

Publication country: Netherlands

Publication language: English

DOI: https://doi.org/10.1016/j.jclepro.2020.125436

Open Access: Publication channel is not openly available


The purchase of eco-friendly products is encouraged by the governments due to its contributions to the sustainable development of the environment. It is therefore important to examine factors influencing the purchase of eco-friendly products. Based on the attitude-behavior-context (ABC) theory, this paper constructs a conceptual model, which explores how a consumer’s perceived effectiveness affects individuals’ purchase of eco-friendly products. In details, this paper attempts to examine the mediating role of consumption attitude of eco-friendly products, as well as the moderating effect of applications of information and communication technologies (ICT) innovation. Moreover, by building a Hidden Markov Model (HMM), this paper further tests the conceptual model. More importantly, based on the HMM, the consumption probabilities of eco-friendly products of different perceived effectiveness under different applications of ICT innovation are computed. Furthermore, based on a dynamic time series, the consumption transition probability of eco-friendly products is further calculated. In addition, this paper explains and calculates the concepts continuity, dependence and inertia in consumption of eco-friendly products. Based on it, the algorithm is used to forecast the consumption behavior of the real environment to verify the reliability of the HMM and the accuracy of probability calculation. This paper contributes the extension of the existing studies and the provision of management implications and guidance for the consumption practice of eco-friendly products.

Keywords: information and communications technology; sustainable consumption; green products; consumer behaviour; consumer habits

Free keywords: ICT; sustainability; eco-friendly product; consumer attitude; consumption behavior; perceived effectiveness

Contributing organizations

Ministry reporting: Yes

Preliminary JUFO rating: 2

Last updated on 2020-29-12 at 11:41