A1 Journal article (refereed)
Performing ‘us’ and ‘other’ : Intersectional analyses of right-wing populist media (2020)

Norocel, O. C., Saresma, T., Lähdesmäki, T., & Ruotsalainen, M. (2020). Performing ‘us’ and ‘other’ : Intersectional analyses of right-wing populist media. European Journal of Cultural Studies, OnlineFirst. https://doi.org/10.1177/1367549420980002

JYU authors or editors

Publication details

All authors or editors: Norocel, Ov Cristian; Saresma, Tuija; Lähdesmäki, Tuuli; Ruotsalainen, Maria

Journal or series: European Journal of Cultural Studies

ISSN: 1367-5494

eISSN: 1460-3551

Publication year: 2020

Volume: OnlineFirst

Publisher: Sage Publications

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1177/1367549420980002

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/73638


Finland and Sweden share the ideal of a Nordic welfare state, with gender equality as a central tenet. In both countries, right-wing populist parties have gained prominence in mainstream politics. Despite similar political agendas at the moment, these parties have different political histories, and different modes of expressing their anti-immigration pleas. In this comparative study, we examine how the distinction between ‘us’ and the ‘other’ is performed intersectionally in terms of gender, social class, ethnicity and ‘race’, and sexuality. For this purpose, we examine empirical material collected from the party newspapers of the Finns Party and the Sweden Democrats, because their content most closely reflects the ideological tenets of these parties. The chosen timeline stretches from 2007 until 2014 and entails the qualitative close reading of 16 issues of each newspaper. We evidence the dynamic between the intersectional analysis that fleshes out the reproduction of categories of difference, and the comparative analysis with its interest in temporal change and the resulting convergence between the two parties’ ideologies. We conclude that, although the Finns Party previously had a more pronounced anti-elitist rhetoric and resorted to class-based antagonism as a means to garner electoral support, it subsequently moved closer to the anti-immigration agenda around issues of protecting national identity and the welfare state that has characterised the political platform of the Sweden Democrats over the past decade. This temporal awareness allowed us to document the Sweden Democrats’ ideological consistency over the examined timeframe, emphasising the party’s quest to rebuild the (Swedish) ‘people’s home’ and to exclude the racialised Muslim ‘other’.

Keywords: right wing movements; right wing parties; populism; ideologies; rhetoric; otherness; party newspapers; close reading; intersectionality

Free keywords: close reading; Finland; intersectionality; right-wing populism; Sweden

Contributing organizations

Ministry reporting: No, publication in press

Preliminary JUFO rating: 2

Last updated on 2021-17-09 at 15:59