A4 Artikkeli konferenssijulkaisussa
The Design Towards a News Aggregator Subscription Service : Results from An Online Experiment (2021)

Kazan, E., Tuunanen, T., Ghanbari, H., & Li, M. (2021). The Design Towards a News Aggregator Subscription Service : Results from An Online Experiment. In Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021) (pp. 5439-5448). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2021.661

JYU-tekijät tai -toimittajat

Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajat: Kazan, Erol; Tuunanen, Tuure; Ghanbari, Hadi; Li, Mengcheng

Emojulkaisu: Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021)

Konferenssi:

Konferenssin paikka ja aika: Maui, HI, USA, 4.-8.1.2021

eISBN: 978-0-9981331-4-0

Lehti tai sarja: Proceedings of the Annual Hawaii International Conference on System Sciences

ISSN: 1530-1605

eISSN: 2572-6862

Julkaisuvuosi: 2021

Artikkelin sivunumerot: 5439-5448

Kustantaja: University of Hawai'i at Manoa

Julkaisumaa: Yhdysvallat (USA)

Julkaisun kieli: englanti

DOI: https://doi.org/10.24251/HICSS.2021.661

Pysyvä verkko-osoite: http://hdl.handle.net/10125/71281

Julkaisun avoin saatavuus: Avoimesti saatavilla

Julkaisukanavan avoin saatavuus: Kokonaan avoin julkaisukanava

Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/73669

Tiivistelmä

The newspaper industry is on a quest to discover sustainable business models. Digital subscriptions are stable revenue generators for most publishers. That being said, smaller publishers face challenges. By not having the same resource base to offset costs compared to larger ones, small publishers are in a constant state of financial unpredictability. Another persistent problem among them is the high churn rate of subscriptions (i.e., the cancelation rate), which suggests a value misalignment between readers and service. New services like news aggregators may promise publishers a large pool of paying readers, as readers have access to diverse content by different publishers and are willing to pay for pooled news content. But platform fees and the disintermediation of direct customer relationships enact barriers for many publishers. To address these shortcomings, this study conducts an online experiment based on design science research to test the performance of different payment plans for a collaborative news aggregator service. We identify preliminary design principles for value creation and capture, which can be utilized for designing a commercial and collaborative news aggregator service.

YSO-asiasanat: sanomalehdet; liiketoimintamallit; digitalisaatio; tilaukset; uutisvälitys; arvonluonti; kehittämistutkimus

Vapaat asiasanat: design science; newspaper industry; strategic alliance; subscription

Liittyvät organisaatiot

OKM-raportointi: Kyllä

Raportointivuosi: 2021

JUFO-taso: 1