A4 Article in conference proceedings
Harnessing User Values to Understand Value Co-Creation and Co-Destruction in Augmented Reality Mobile Games (2021)


Elo, J., Lintula, J., & Tuunanen, T. (2021). Harnessing User Values to Understand Value Co-Creation and Co-Destruction in Augmented Reality Mobile Games. In Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021) (pp. 1171-1180). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2021.143


JYU authors or editors


Publication details

All authors or editorsElo, Jenny; Lintula, Juuli; Tuunanen, Tuure

Parent publicationProceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021)

Conference:

  • Hawaii International Conference on System Sciences

Place and date of conferenceMaui, HI, USA4.-8.1.2021

eISBN978-0-9981331-4-0

Journal or seriesProceedings of the Annual Hawaii International Conference on System Sciences

ISSN1530-1605

eISSN2572-6862

Publication year2021

Pages range1171-1180

PublisherUniversity of Hawai'i at Manoa

Publication countryUnited States

Publication languageEnglish

DOIhttps://doi.org/10.24251/HICSS.2021.143

Persistent website addresshttp://hdl.handle.net/10125/70755

Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/73710


Abstract

This paper explores the phenomena of value co- creation and co-destruction in augmented reality (AR) mobile games. More specifically, we aim to achieve an in-depth understanding of value co-creation and co- destruction occurring in Pokémon GO and the user values underlying these occurrences. Service-dominant (S-D) logic provides our study with a lens for understanding users as active co-creators, co- destroyers, and determinants of value. Further, the means-end theory establishes users’ personal values and goals as the basis for service value determination. We uncover key values highlighted in users’ positive and negative gaming experiences through a qualitative content analysis of 43 in-depth laddering interviews conducted with active Pokémon GO gamers in Finland. Our study contributes to the IS and service research literature by demonstrating how user values may be operationalized to measure and understand value co- creation and co-destruction from service users’ perspective, supporting value-based design and development of digital services.


Keywordsgame industryvalue creationmobile gamesaugmented realityPokémon Go (game)players (non-music)user study

Free keywordsaugmented reality mobile games; laddering interviews; value co-creation; value co-destruction


Contributing organizations


Ministry reportingYes

Reporting Year2021

JUFO rating1


Last updated on 2024-22-04 at 14:58