A4 Article in conference proceedings
Harnessing User Values to Understand Value Co-Creation and Co-Destruction in Augmented Reality Mobile Games (2021)

Elo, J., Lintula, J., & Tuunanen, T. (2021). Harnessing User Values to Understand Value Co-Creation and Co-Destruction in Augmented Reality Mobile Games. In Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021) (pp. 1171-1180). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2021.143

JYU authors or editors

Publication details

All authors or editors: Elo, Jenny; Lintula, Juuli; Tuunanen, Tuure

Parent publication: Proceedings of the 54th Hawaii International Conference on System Sciences (HICSS 2021)

Conference:

Place and date of conference: Maui, HI, USA, 4.-8.1.2021

eISBN: 978-0-9981331-4-0

Journal or series: Proceedings of the Annual Hawaii International Conference on System Sciences

ISSN: 1530-1605

eISSN: 2572-6862

Publication year: 2021

Pages range: 1171-1180

Publisher: University of Hawai'i at Manoa

Publication country: United States

Publication language: English

DOI: https://doi.org/10.24251/HICSS.2021.143

Persistent website address: http://hdl.handle.net/10125/70755

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/73710

Abstract

This paper explores the phenomena of value co- creation and co-destruction in augmented reality (AR) mobile games. More specifically, we aim to achieve an in-depth understanding of value co-creation and co- destruction occurring in Pokémon GO and the user values underlying these occurrences. Service-dominant (S-D) logic provides our study with a lens for understanding users as active co-creators, co- destroyers, and determinants of value. Further, the means-end theory establishes users’ personal values and goals as the basis for service value determination. We uncover key values highlighted in users’ positive and negative gaming experiences through a qualitative content analysis of 43 in-depth laddering interviews conducted with active Pokémon GO gamers in Finland. Our study contributes to the IS and service research literature by demonstrating how user values may be operationalized to measure and understand value co- creation and co-destruction from service users’ perspective, supporting value-based design and development of digital services.

Keywords: game industry; value creation; mobile games; augmented reality; Pokémon Go (game); players (non-music); user study

Free keywords: augmented reality mobile games; laddering interviews; value co-creation; value co-destruction

Contributing organizations

Ministry reporting: Yes

VIRTA submission year: 2021

JUFO rating: 1