A1 Journal article (refereed)
Compliance and resistance : An investigation into the construction of gender identities by Pakistani women on Facebook (2020)


Salam, R. (2020). Compliance and resistance : An investigation into the construction of gender identities by Pakistani women on Facebook. Asian Journal of Women's Studies, 26(4), 503-527. https://doi.org/10.1080/12259276.2020.1854414


JYU authors or editors


Publication details

All authors or editors: Salam, Rauha

Journal or series: Asian Journal of Women's Studies

ISSN: 1225-9276

eISSN: 2377-004X

Publication year: 2020

Volume: 26

Issue number: 4

Pages range: 503-527

Publisher: Taylor & Francis; Asian Center for Women's Studies, Ewha Womans University

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1080/12259276.2020.1854414

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74066


Abstract

Facebook has recently gained popularity among young, digitally literate and predominantly urban Pakistanis. Such social networking sites allow users the freedom to express themselves using usernames, visuals and topics of their own choice. In this article, I examine how Pakistani Facebook users mobilize such resources in their identity work. Using Multimodal Discourse Analysis, I investigate how Pakistani women construct their gender identities on Facebook using visual and linguistic resources. The results revealed the significant impact of Facebook on the socio-cultural and linguistic norms of discourse in Pakistan that enables women to challenge established communication models while they simultaneously reinforce traditional gender models.


Keywords: gender identity; gender roles; women; woman's status; social media; Facebook; Pakistanis; discourse; discourse analysis

Free keywords: Facebook; gender identities; multimodal discourse analysis; Pakistan; women


Contributing organizations


Ministry reporting: Yes

Reporting Year: 2020

JUFO rating: 1


Last updated on 2021-17-09 at 16:10