A1 Journal article (refereed)
Compliance and resistance : An investigation into the construction of gender identities by Pakistani women on Facebook (2020)
Salam, R. (2020). Compliance and resistance : An investigation into the construction of gender identities by Pakistani women on Facebook. Asian Journal of Women's Studies, 26(4), 503-527. https://doi.org/10.1080/12259276.2020.1854414
JYU authors or editors
Publication details
All authors or editors: Salam, Rauha
Journal or series: Asian Journal of Women's Studies
ISSN: 1225-9276
eISSN: 2377-004X
Publication year: 2020
Publication date: 01/10/2020
Volume: 26
Issue number: 4
Pages range: 503-527
Publisher: Taylor & Francis; Asian Center for Women's Studies, Ewha Womans University
Publication country: United States
Publication language: English
DOI: https://doi.org/10.1080/12259276.2020.1854414
Publication open access: Openly available
Publication channel open access: Partially open access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74066
Abstract
Facebook has recently gained popularity among young, digitally literate and predominantly urban Pakistanis. Such social networking sites allow users the freedom to express themselves using usernames, visuals and topics of their own choice. In this article, I examine how Pakistani Facebook users mobilize such resources in their identity work. Using Multimodal Discourse Analysis, I investigate how Pakistani women construct their gender identities on Facebook using visual and linguistic resources. The results revealed the significant impact of Facebook on the socio-cultural and linguistic norms of discourse in Pakistan that enables women to challenge established communication models while they simultaneously reinforce traditional gender models.
Keywords: gender identity; gender roles; women; woman's status; social media; Facebook; Pakistanis; discourse; discourse analysis
Free keywords: Facebook; gender identities; multimodal discourse analysis; Pakistan; women
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2020
JUFO rating: 1
