A1 Journal article (refereed)
The stigma of feminism : disclosures and silences regarding female disadvantage in the video game industry in US and Finnish media stories (2022)


Kivijärvi, M., & Sintonen, T. (2022). The stigma of feminism : disclosures and silences regarding female disadvantage in the video game industry in US and Finnish media stories. Feminist Media Studies, 22(5), 1083-1101. https://doi.org/10.1080/14680777.2021.1878546


JYU authors or editors


Publication details

All authors or editorsKivijärvi, Marke; Sintonen, Teppo

Journal or seriesFeminist Media Studies

ISSN1468-0777

eISSN1471-5902

Publication year2022

Publication date24/01/2021

Volume22

Issue number5

Pages range1083-1101

PublisherRoutledge

Publication countryUnited Kingdom

Publication languageEnglish

DOIhttps://doi.org/10.1080/14680777.2021.1878546

Publication open accessOpenly available

Publication channel open accessPartially open access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/73872


Abstract

This article examines how the issue of gender, particularly women’s (under)representation in the video game industry, is framed in US and Finnish media. Building on the notion of stigma surrounding feminism, the article examines discourse practices as acts of managing the image of feminism. The findings illustrate five stigma management strategies that offer the possibility of maintaining socially accepted ways of discussing gender inequality and portraying women in mainstream media. Using critical discourse analysis, the paper addresses how the use of these stigma management strategies connects with different contemporary feminisms. The strategies used and their ideological backgrounds vary between the two cultural contexts. This article contributes to the understanding of the ongoing discussions between postfeminism and neoliberal feminism in contemporary society and organizations by demonstrating how the expression of feminist ideas is managed in different cultural contexts.


Keywordsgame sectorgame industrygendergender rolespublic discussionfeminismstigmata

Free keywordsgender; stigma; feminism; women in games; video game industry


Contributing organizations


Related projects


Ministry reportingYes

Reporting Year2022

JUFO rating2


Last updated on 2024-03-04 at 20:05