A1 Journal article (refereed)
"Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes (2021)

Kivijärvi, M. (2021). "Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes. Equality, Diversity and Inclusion, 40(6), 690-707. https://doi.org/10.1108/edi-08-2020-0219

JYU authors or editors

Publication details

All authors or editors: Kivijärvi, Marke

Journal or series: Equality, Diversity and Inclusion

ISSN: 2040-7149

eISSN: 2040-7157

Publication year: 2021

Volume: 40

Issue number: 6

Pages range: 690-707

Publisher: Emerald

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/edi-08-2020-0219

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74848


This paper critically examines how female students at a Finnish business school understand gender in management.

The analysis is based on female students' learning diaries from a basic management course.

The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.

This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession.

Keywords: management education; schools of economics and business administration; students; leadership (properties); equality (values); feminism; neoliberalism; gender roles; stereotypies; discourse research

Free keywords: gender; discourse; postfeminism; management education; university students; professionalization

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Preliminary JUFO rating: 1

Last updated on 2021-22-10 at 10:23