A1 Journal article (refereed)
"Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes (2021)


Kivijärvi, M. (2021). "Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes. Equality, Diversity and Inclusion, 40(6), 690-707. https://doi.org/10.1108/edi-08-2020-0219


JYU authors or editors


Publication details

All authors or editors: Kivijärvi, Marke

Journal or series: Equality, Diversity and Inclusion

ISSN: 2040-7149

eISSN: 2040-7157

Publication year: 2021

Volume: 40

Issue number: 6

Pages range: 690-707

Publisher: Emerald

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/edi-08-2020-0219

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74848


Abstract

Purpose
This paper critically examines how female students at a Finnish business school understand gender in management.

Design/methodology/approach
The analysis is based on female students' learning diaries from a basic management course.

Findings
The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.

Originality/value
This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession.


Keywords: management education; schools of economics and business administration; students; leadership (properties); equality (values); feminism; neoliberalism; gender roles; stereotypies; discourse research

Free keywords: gender; discourse; postfeminism; management education; university students; professionalization


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Ministry reporting: Yes

Preliminary JUFO rating: 1


Last updated on 2021-22-10 at 10:23