A3 Book section, Chapters in research books
Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations (2021)


Olkkonen, Laura; Luoma-aho, Vilma (2021). Public relations and expectation theory : Introducing Relationship Expectation Theory (RET) for public relations. In Valentini, Chiara (Eds.) Public Relations (pp. 541-562). Handbooks of Communication Science, 27. Berlin: Mouton De Gruyter. DOI: 10.1515/9783110554250-028


JYU authors or editors


Publication details

All authors or editors: Olkkonen, Laura; Luoma-aho, Vilma

Parent publication: Public Relations

Parent publication editors: Valentini, Chiara

ISBN: 978-3-11-055229-4

eISBN: 978-3-11-055425-0

Journal or series: Handbooks of Communication Science

ISSN: 2199-6288

eISSN: 2199-627X

Publication year: 2021

Number in series: 27

Pages range: 541-562

Number of pages in the book: 650

Publisher: Mouton De Gruyter

Place of Publication: Berlin

Publication country: Germany

Publication language: English

DOI: https://doi.org/10.1515/9783110554250-028

Open Access: Publication channel is not openly available

Publication channel open access:

Publication open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74463


Keywords: public relations; reputation management; corporate responsibility; expectations; stakeholder groups


Contributing organizations


Ministry reporting: Yes

Preliminary JUFO rating: 2


Last updated on 2021-02-03 at 10:11