A3 Book section, Chapters in research books
Four News Media Roles Shaping Agenda-building Processes (2019)

Badham, M. (2019). Four News Media Roles Shaping Agenda-building Processes. In F. Frandsen, W. Johansen, R. Tench, & S. Romenti (Eds.), Big Ideas in Public Relations Research and Practice (pp. 163-176). Emerald. Advances in Public Relations and Communication Management, 4. https://doi.org/10.1108/S2398-391420190000004012

JYU authors or editors

Publication details

All authors or editors: Badham, Mark

Parent publication: Big Ideas in Public Relations Research and Practice

Parent publication editors: Frandsen, Finn; Johansen, Winni; Tench, Ralph; Romenti, Stefania

ISBN: 978-1-83867-508-0

Journal or series: Advances in Public Relations and Communication Management

ISSN: 2398-3914

Publication year: 2019

Publication date: 03/10/2019

Number in series: 4

Pages range: 163-176

Number of pages in the book: 214

Publisher: Emerald

Place of Publication: Bingley

Publication country: United Kingdom

Publication language: English

DOI: https://doi.org/10.1108/S2398-391420190000004012

Publication open access: Not open

Publication channel open access:

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74720


This chapter identifies, defines and explores four news media roles of conduit, facilitator, mediator and political actor through which the media participate with corporate, social and political actors in agenda-building processes. The framework of the media’s four agenda-building roles sheds light on how the news media perform their various roles as well as how other actors, such as organizations and media audiences, are able to mobilize the media performing these roles. This framework helps explain how and why media roles affect the way actors are able to influence the media agenda with the intention of shaping the public agenda.

Keywords: mass media; media; influencing; political activity; role related to action; audience

Free keywords: agenda-building; conduit; facilitator; media roles; mediator; political actor

Contributing organizations

Ministry reporting: Yes

Preliminary JUFO rating: 1

Last updated on 2023-10-01 at 12:50