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Love Wins : A Love Lens Approach to Cultivation of Organization-Stakeholder Relationships (2020)


Badham, M. (2020). Love Wins : A Love Lens Approach to Cultivation of Organization-Stakeholder Relationships. In A. Tkalac Verčič, R. Tench, & S. Einwiller (Eds.), Joy : Using Strategic Communication to Improve Well-being and Organizational Success (pp. 3-20). Emerald. Advances in Public Relations and Communication Management, 5. https://doi.org/10.1108/S2398-391420200000005003


JYU-tekijät tai -toimittajat


Julkaisun tiedot

Julkaisun kaikki tekijät tai toimittajatBadham, Mark

EmojulkaisuJoy : Using Strategic Communication to Improve Well-being and Organizational Success

Emojulkaisun toimittajatTkalac Verčič, Ana; Tench, Ralph; Einwiller, Sabine

ISBN978-1-80043-241-3

eISBN978-1-80043-240-6

Lehti tai sarjaAdvances in Public Relations and Communication Management

ISSN2398-3914

Julkaisuvuosi2020

Ilmestymispäivä26.11.2020

Sarjan numero5

Artikkelin sivunumerot3-20

Kirjan kokonaissivumäärä384

KustantajaEmerald

KustannuspaikkaBingley

JulkaisumaaBritannia

Julkaisun kielienglanti

DOIhttps://doi.org/10.1108/S2398-391420200000005003

Julkaisun avoin saatavuusEi avoin

Julkaisukanavan avoin saatavuus

Julkaisu on rinnakkaistallennettu (JYX)https://jyx.jyu.fi/handle/123456789/78466


Tiivistelmä

This chapter adds to emerging research exploring the construct of joy by drawing attention to the value of more loving stakeholder relationships. Relationship management research has focussed attention on the antecedents, outcomes and quality of an organization’s relationships with various publics and stakeholders and has examined strategies that can nurture these relationships. However, not much of this research has addressed intimacy and passion in these relationships.
Accordingly, this chapter draws on the theory of brand love developed in relationship marketing research and the theory of love from psychological research to build a theoretical framework of organization–stakeholder love (OSL) that can be applied to organizational relationships with publics and stakeholders. An OSL framework switches emphasis from how organizations can attract stakeholder affection (e.g., love) towards organizations to how organizations can and should love their stakeholders. The proposition put forward in this chapter is that OSL can and should become a driving force behind organizations’ interactions with stakeholders, thus contributing to ethical public relations practices.
OSL is important because it has the potential to contribute to addressing public relations’ image problems (e.g., relating to terms such as spin and corporate greenwashing); it offers a new love orientation that guides organizations towards a focus on the primacy of stakeholder needs and values, which in turn may shape the way organizations initiate and manage relationships with stakeholders. This chapter concludes with practical ways to implement OSL and
a research agenda suggesting ways OSL may open up new research opportunities in public relations.


YSO-asiasanatorganisaatiotsuhdetoimintasidosryhmätviestintämainemaineenhallintaimagoarvot (käsitykset)

Vapaat asiasanatethical public relations; intimacy; love; organizational orientation; organization-public relationships (OPRs); organization-stakeholder relationships (OSRs)


Liittyvät organisaatiot

JYU-yksiköt:


OKM-raportointiKyllä

VIRTA-lähetysvuosi2021

JUFO-taso1


Viimeisin päivitys 2024-12-10 klo 08:15