A3 Kirjan tai muun kokoomateoksen osa
Love Wins : A Love Lens Approach to Cultivation of Organization-Stakeholder Relationships (2020)
Badham, M. (2020). Love Wins : A Love Lens Approach to Cultivation of Organization-Stakeholder Relationships. In A. Tkalac Verčič, R. Tench, & S. Einwiller (Eds.), Joy : Using Strategic Communication to Improve Well-being and Organizational Success (pp. 3-20). Emerald. Advances in Public Relations and Communication Management, 5. https://doi.org/10.1108/S2398-391420200000005003
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Badham, Mark
Emojulkaisu: Joy : Using Strategic Communication to Improve Well-being and Organizational Success
Emojulkaisun toimittajat: Tkalac Verčič, Ana; Tench, Ralph; Einwiller, Sabine
ISBN: 978-1-80043-241-3
eISBN: 978-1-80043-240-6
Lehti tai sarja: Advances in Public Relations and Communication Management
ISSN: 2398-3914
Julkaisuvuosi: 2020
Ilmestymispäivä: 26.11.2020
Sarjan numero: 5
Artikkelin sivunumerot: 3-20
Kirjan kokonaissivumäärä: 384
Kustantaja: Emerald
Kustannuspaikka: Bingley
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1108/S2398-391420200000005003
Julkaisun avoin saatavuus: Ei avoin
Julkaisukanavan avoin saatavuus:
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/78466
Tiivistelmä
Accordingly, this chapter draws on the theory of brand love developed in relationship marketing research and the theory of love from psychological research to build a theoretical framework of organization–stakeholder love (OSL) that can be applied to organizational relationships with publics and stakeholders. An OSL framework switches emphasis from how organizations can attract stakeholder affection (e.g., love) towards organizations to how organizations can and should love their stakeholders. The proposition put forward in this chapter is that OSL can and should become a driving force behind organizations’ interactions with stakeholders, thus contributing to ethical public relations practices.
OSL is important because it has the potential to contribute to addressing public relations’ image problems (e.g., relating to terms such as spin and corporate greenwashing); it offers a new love orientation that guides organizations towards a focus on the primacy of stakeholder needs and values, which in turn may shape the way organizations initiate and manage relationships with stakeholders. This chapter concludes with practical ways to implement OSL and
a research agenda suggesting ways OSL may open up new research opportunities in public relations.
YSO-asiasanat: organisaatiot; suhdetoiminta; sidosryhmät; viestintä; maine; maineenhallinta; imago; arvot (käsitykset)
Vapaat asiasanat: ethical public relations; intimacy; love; organizational orientation; organization-public relationships (OPRs); organization-stakeholder relationships (OSRs)
Liittyvät organisaatiot
OKM-raportointi: Kyllä
VIRTA-lähetysvuosi: 2021
JUFO-taso: 1