A1 Journal article (refereed)
Sähköä ja alkemiaa : tekoälydiskurssit Yleisradion verkkoartikkeleissa (2021)
Electricity and alchemy : AI discourses in Finnish Broadcasting Company's online articles

Slotte Dufva, T., & Mertala, P. (2021). Sähköä ja alkemiaa : tekoälydiskurssit Yleisradion verkkoartikkeleissa. Media ja viestintä, 44(1), 95-115. https://doi.org/10.23983/mv.107302

JYU authors or editors

Publication details

All authors or editors: Slotte Dufva, Tomi; Mertala, Pekka

Journal or series: Media ja viestintä

ISSN: 1798-3827

eISSN: 2342-477X

Publication year: 2021

Volume: 44

Issue number: 1

Pages range: 95-115

Publisher: Media- ja viestintätieteellinen seura MEVI ry

Publication country: Finland

Publication language: Finnish

DOI: https://doi.org/10.23983/mv.107302

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/74962


This article discusses how artificial intelligence (AI) is presented in Finnish public discussion, who gets to tell about AI and how AI is understood in these discussions. The material consists of AI-related articles in Yle - The Finnish Public Service Media Company’s news site. Based on the research results, we assert that the most dominant group talking about AI are men working in the fields of business and industry. Moreover, the future views of AI mostly adhere to a western capitalist worldview. In other words, the future views of AI do not challenge or overcome the status quo but rather see AI futures as a linear progression from the current state of AI development. Based on earlier research, the general comprehension of AI and possibilities is mostly comprised of how AI is depicted in public discussion. Therefore, our research calls for multiple voices and views on multidimensional and complex processes, such as AI, into public discussion.

Keywords: artificial intelligence; machine learning; future; scenarios; news reportage; public discussion; discourse research

Free keywords: artificial intelligence; machine learning; future scenarios; news; public discussion; discourse research; The Finnish Public Service Media Company; Yle

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2021

Preliminary JUFO rating: 2

Last updated on 2021-16-07 at 10:42