A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Amazon's initiative transforming a non-contact society : Digital disruption leads the way to stakeholder capitalization (2021)
Watanabe, C., Akhtar, W., Tou, Y., & Neittaanmäki, P. (2021). Amazon's initiative transforming a non-contact society : Digital disruption leads the way to stakeholder capitalization. Technology in Society, 65, Article 101596. https://doi.org/10.1016/j.techsoc.2021.101596
Tutkimusta rahoitti strategisen tutkimuksen neuvosto, joka toimii Suomen Akatemian yhteydessä.
JYU-tekijät tai -toimittajat
Julkaisun tiedot
Julkaisun kaikki tekijät tai toimittajat: Watanabe, Chihiro; Akhtar, Waleed; Tou, Yuji; Neittaanmäki, Pekka
Lehti tai sarja: Technology in Society
ISSN: 0160-791X
eISSN: 1879-3274
Julkaisuvuosi: 2021
Volyymi: 65
Artikkelinumero: 101596
Kustantaja: Elsevier
Julkaisumaa: Britannia
Julkaisun kieli: englanti
DOI: https://doi.org/10.1016/j.techsoc.2021.101596
Julkaisun avoin saatavuus: Avoimesti saatavilla
Julkaisukanavan avoin saatavuus: Osittain avoin julkaisukanava
Julkaisu on rinnakkaistallennettu (JYX): https://jyx.jyu.fi/handle/123456789/77385
Tiivistelmä
Consequently, the novel concept emerges of innovation that maintains sustainable growth by harnessing the vigor of soft innovation resources (SIRs).
Pioneering endeavors can be observed at the forefront of the global ICT leaders. World R&D leader Amazon has been harnessing the power of users that seek SIRs. This functions as a virtuous cycle, leading to the transformation of R&D by fusing a unique R&D system with a sophisticated financing system. With this orchestration, Amazon leverages the expectations of a wide range of stakeholders, and takes the initiative of stakeholder capitalism in which stakeholders bet on Amazon's prospecting future.
This paper attempts to elucidate the driving force of this notable accomplishment, taking Amazon's recent challenge in developing advanced digital fashions (ADFs) successively as prospecting SIRs. Since fashion reflects the change in socio-economic and cultural life, the fashion industry is in the midst of dynamic global change in the digital economy, which necessitates a digital solution.
Based on a co-evolution analysis of the development trajectories of Amazon and the fashion industry, it was demonstrated that Amazon has secured a digital solution by developing ADFs successively, and that this success can be attributed to learning orchestration externality. Thus, broad stakeholders’ involvement betting on its challenge, expecting the future prospects of Amazon and the fashion industry, can be expected. Non-contact society accelerates this expectation toward on-demand ADFs manufacturing.
These findings give rise to suggestions regarding a new concept of R&D and subsequent neo -open innovation in the digital economy.
YSO-asiasanat: kansainväliset yritykset; tutkimus- ja kehittämistoiminta; innovaatiotoiminta; innovaatiot; verkkokauppa; muotiala
Vapaat asiasanat: advanced digital fashion; Amazon; learning orchestration externality; stakeholder capitalism; non-contact society
Liittyvät organisaatiot
Hankkeet, joissa julkaisu on tehty
- Alustoista arvoa nyt: arvonluonti nopeasti kasvavissa alustaekosysteemeissä
- Watanabe, Chihiro
- Suomen Akatemia
OKM-raportointi: Kyllä
Raportointivuosi: 2021
JUFO-taso: 1