A1 Journal article (refereed)
Students’ Interpretations of a Persuasive Multimodal Video About Vaccines (2021)

Kiili, C., Smith, B. E., Räikkönen, E., & Marttunen, M. (2021). Students’ Interpretations of a Persuasive Multimodal Video About Vaccines. Journal of Literacy Research, 53(2), 196-218. https://doi.org/10.1177/1086296x211009296

JYU authors or editors

Publication details

All authors or editors: Kiili, Carita; Smith, Blaine E.; Räikkönen, Eija; Marttunen, Miika

Journal or series: Journal of Literacy Research

ISSN: 1086-296X

eISSN: 1554-8430

Publication year: 2021

Publication date: 24/04/2021

Volume: 53

Issue number: 2

Pages range: 196-218

Publisher: SAGE Publications

Publication country: United States

Publication language: English

DOI: https://doi.org/10.1177/1086296x211009296

Publication open access: Openly available

Publication channel open access: Partially open access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/75410

Abstract

The present study investigated students’ (N = 404) interpretations of the main message and use of modes in a persuasive multimodal video on vaccines. It also examined whether students’ topic knowledge, language arts grades, and self-identified gender were associated with their interpretations. Students analyzed a YouTube video in which two entertainers demonstrated the importance of vaccinating children. Students’ interpretations of the usefulness of vaccines varied in terms of quality of reasoning, which was associated with students’ topic knowledge. Notably, many students’ interpretations of the use of modes were incomplete, or they did not even mention certain modes in their response. The results suggest that students should be explicitly taught how to interpret different modes and their uses for argumentative purposes.

Keywords: multiliteracy; media literacy; multimodality; comprehension; argumentation; young people

Free keywords: multimodality; comprehension; argumentation; adolescents

Contributing organizations

Related projects

Ministry reporting: Yes

VIRTA submission year: 2021

JUFO rating: 2