A1 Journal article (refereed)
Kirja-arvostelut alustataloudessa : esimerkkinä käyttäjälähtöiset arvostelut Instagramissa (2021)
Book reviews in the platform economy : user-generated reviews on Instagram
Jaakkola, M., & Räisä, T. (2021). Kirja-arvostelut alustataloudessa : esimerkkinä käyttäjälähtöiset arvostelut Instagramissa. Media & viestintä, 44(2), 45-68. https://doi.org/10.23983/mv.109859
JYU authors or editors
Publication details
All authors or editors: Jaakkola, Maarit; Räisä, Tiina
Journal or series: Media & viestintä
ISSN: 1798-3827
eISSN: 2342-477X
Publication year: 2021
Volume: 44
Issue number: 2
Pages range: 45-68
Publisher: Media- ja viestintätieteellinen seura MEVI ry
Publication country: Finland
Publication language: Finnish
DOI: https://doi.org/10.23983/mv.109859
Publication open access: Openly available
Publication channel open access: Open Access channel
Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/76938
Abstract
In the era of social media, cultural products are no longer reviewed in public by professional critics of traditional media, but even ordinary people are involved in the public evaluation of art work on different digital platforms. In this article we examine literature reviews as part of platformized cultural production, through the case of user generated literary reviews in the visual mobile app Instagram. A literary discussion community has been established on Instagram, globally known as Bookstagram, which even shows local and regional variants such as the Finnish Kirjagram. We ask how user reviewers perform the functional roles characteristic of the genre of review that have been identified in the activities of the traditional reviewers. Based on different positionings, we outline a distinction between the concepts of cultural intermediation and cultural intramediation, which, as we argue, essentially describe the difference between institutional and user-generated, non-institutional literary review and, at the same time, the special character of the platformized literary review.
Keywords: cultural production; literature; valuation; literary criticism; book reviews; social media; content production; Instagram; platform economy
Free keywords: cultural platform economy; literature review; user-generated content; cultural intermediaries
Contributing organizations
Ministry reporting: Yes
Reporting Year: 2021
JUFO rating: 2