A1 Journal article (refereed)
Kirja-arvostelut alustataloudessa : esimerkkinä käyttäjälähtöiset arvostelut Instagramissa (2021)
Book reviews in the platform economy : user-generated reviews on Instagram

Jaakkola, M., & Räisä, T. (2021). Kirja-arvostelut alustataloudessa : esimerkkinä käyttäjälähtöiset arvostelut Instagramissa. Media & viestintä, 44(2), 45-68. https://doi.org/10.23983/mv.109859

JYU authors or editors

Publication details

All authors or editors: Jaakkola, Maarit; Räisä, Tiina

Journal or series: Media & viestintä

ISSN: 1798-3827

eISSN: 2342-477X

Publication year: 2021

Volume: 44

Issue number: 2

Pages range: 45-68

Publisher: Media- ja viestintätieteellinen seura MEVI ry

Publication country: Finland

Publication language: Finnish

DOI: https://doi.org/10.23983/mv.109859

Publication open access: Openly available

Publication channel open access: Open Access channel

Publication is parallel published (JYX): https://jyx.jyu.fi/handle/123456789/76938


In the era of social media, cultural products are no longer reviewed in public by professional critics of traditional media, but even ordinary people are involved in the public evaluation of art work on different digital platforms. In this article we examine literature reviews as part of platformized cultural production, through the case of user generated literary reviews in the visual mobile app Instagram. A literary discussion community has been established on Instagram, globally known as Bookstagram, which even shows local and regional variants such as the Finnish Kirjagram. We ask how user reviewers perform the functional roles characteristic of the genre of review that have been identified in the activities of the traditional reviewers. Based on different positionings, we outline a distinction between the concepts of cultural intermediation and cultural intramediation, which, as we argue, essentially describe the difference between institutional and user-generated, non-institutional literary review and, at the same time, the special character of the platformized literary review.

Keywords: cultural production; literature; valuation; literary criticism; book reviews; social media; content production; Instagram; platform economy

Free keywords: cultural platform economy; literature review; user-generated content; cultural intermediaries

Contributing organizations

Ministry reporting: Yes

Reporting Year: 2021

JUFO rating: 2

Last updated on 2022-20-09 at 13:31