A1 Journal article (refereed)
Kirja-arvostelut alustataloudessa : esimerkkinä käyttäjälähtöiset arvostelut Instagramissa (2021)
Book reviews in the platform economy : user-generated reviews on Instagram

Jaakkola, M., & Räisä, T. (2021). Kirja-arvostelut alustataloudessa : esimerkkinä käyttäjälähtöiset arvostelut Instagramissa. Media & viestintä, 44(2), 45-68. https://doi.org/10.23983/mv.109859

JYU authors or editors

Publication details

All authors or editorsJaakkola, Maarit; Räisä, Tiina

Journal or seriesMedia & viestintä



Publication year2021


Issue number2

Pages range45-68

Publisher Media- ja viestintätieteellinen seura MEVI ry

Publication countryFinland

Publication languageFinnish


Publication open accessOpenly available

Publication channel open accessOpen Access channel

Publication is parallel published (JYX)https://jyx.jyu.fi/handle/123456789/76938


In the era of social media, cultural products are no longer reviewed in public by professional critics of traditional media, but even ordinary people are involved in the public evaluation of art work on different digital platforms. In this article we examine literature reviews as part of platformized cultural production, through the case of user generated literary reviews in the visual mobile app Instagram. A literary discussion community has been established on Instagram, globally known as Bookstagram, which even shows local and regional variants such as the Finnish Kirjagram. We ask how user reviewers perform the functional roles characteristic of the genre of review that have been identified in the activities of the traditional reviewers. Based on different positionings, we outline a distinction between the concepts of cultural intermediation and cultural intramediation, which, as we argue, essentially describe the difference between institutional and user-generated, non-institutional literary review and, at the same time, the special character of the platformized literary review.

Keywordscultural productionliteraturevaluationliterary criticismbook reviewssocial mediacontent productionInstagramplatform economy

Free keywordscultural platform economy; literature review; user-generated content; cultural intermediaries

Contributing organizations

Ministry reportingYes

Reporting Year2021

JUFO rating2

Last updated on 2024-22-04 at 16:53