Interview of Communications Consultant Joni Räikkönen (Miltton) on September 15th, 2020, about Janne Puhakka's coming out campaign in Helsingin Sanomat in November 2019.


Silvola, Kari (2021). Interview of Communications Consultant Joni Räikkönen (Miltton) on September 15th, 2020, about Janne Puhakka's coming out campaign in Helsingin Sanomat in November 2019.. V. 12.10.2020. https://doi.org/10.17011/jyx/dataset/78847.


JYU authors:
  • Contact person (yes/no): Yes

All authors: Silvola, Kari

Funders: Faculty of Humanities and Social Sciences; Department of Music, Art and Culture Studies

Right-holders:


Availability and identifiers

Availability: Not accessible

Publication year: 2021

URN identifier in JYX: http://urn.fi/URN:NBN:fi:jyu-202112015851

DOI identifier in JYX: https://doi.org/10.17011/jyx/dataset/78847


Description of the dataset

Description: The material consists of a research interview with communications consultant Joni Räikkönen in September 2020. The material is related to the dissertation Oma pimiö – The Limits of knowing in written portraits of a hockey player, dancer, photo model and Tom of Finland, and is material for biographical portrait of Janne Puhakka.

The thematic interview of Joni Räikkönen, Communications Specialist at Miltton Communications Agency, on September 15th, 2020, at 1.30 pm has been conducted as a telephone interview. The material consists of a recording, its transcript, and the TPS / Pride GRAND ONE campaign material subsequently provided by Räikkönen. The size of the material: recording 36 min., transcript 5 pages, campaign summary 11 pages. The interview covers the planning and implementation of the hockey player Janne Puhakka's coming out campaign. The material covers the entire process of the communication campaign: 1) what was the background of the campaign, 2) what was the purpose and goal of the campaign, 3) why Janne Puhakka was chosen as the face of the campaign, 4) how the campaign was implemented in practice, 5) what results the campaign achieved. The culmination of the campaign was an article about Janne Puhakka, published by Helsingin Sanomat and HS.fi on October 27th, 2019, about Janne Puhakka. The campaign summary presents the campaign's 1) starting points, 2) solution (implementation), 3) results, i.e., media hits and campaign coverage figures in the media in Finland and internationally.

Language: Finnish

Free keywords: jääkiekko; homoseksuaalisuus; homojääkiekkoilija; mainoskampanja; tasa-atvo; yhdenvertaisuus; reilupeli; ihmisoikeudet

Keywords (YSO): human rights; human rights activists; human rights policy; homophobia; gay culture; homosexuality; homosexuals

Fields of science: 6122 Literature studies

Do you deal with data concerning special personal groups in your research?: Yes


Last updated on 2021-01-12 at 08:49