Qualitative, semi-structured online interviews with social media influencers on the topic of influencer uncoolness
Ivanova, Ekaterina; Luoma-aho, Vilma; Munnukka, Juha; Bowden Jana. (2024). Qualitative, semi-structured online interviews with social media influencers on the topic of influencer uncoolness. V. 31.12.2024. University of Jyväskylä. https://doi.org/10.17011/jyx/dataset/98624.
JYU authors:
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All authors: Ivanova, Ekaterina; Luoma-aho, Vilma; Munnukka, Juha; Bowden Jana
Funders: Foundation for Economic Education; School of Business and Economics
Right-holders:
Availability and identifiers
Availability: Contact owner
Publication year: 2024
URN identifier in original repository: http://urn.fi/URN:NBN:fi:jyu-202411267449
DOI identifier in original repository: https://doi.org/10.17011/jyx/dataset/98624
URN identifier in JYX: http://urn.fi/URN:NBN:fi:jyu-202411267449
DOI identifier in JYX: https://doi.org/10.17011/jyx/dataset/98624
Description of the dataset
Description: This dataset consists of 15 audio recordings and transcripts of qualitative, semi-structured online interviews with social media influencers on the topic of influencer uncoolness. This data was collected for use in a doctoral dissertation, scientific publications, conferences, seminars, presentations, teaching materials, and practical applications. The method of data collection involved recording audio-only online interviews using JYU Zoom. The data type is audio recordings in .m4a format. The transcripts are in .docx format.
Language: English
Free keywords: influencer marketing; social media influencers; influencer coolness; uncoolness; qualitative; interviews; semi-structured.
Keywords (YSO): influencer marketing; social media influencers; qualitative research; interviews
Follow-up groups: Corporate Communication (School of Business and Economics JSBE); Digital Business and Economy (focus area) (School of Business and Economics JSBE); Marketing (School of Business and Economics JSBE) YMA
Do you deal with data concerning special categories of personal data in your research?: No
