#SomeAgents dataset


Luoma-aho, Vilma. (2021). #SomeAgents dataset. V. 31.12.2019. University of Jyväskylä. https://doi.org/10.17011/jyx/dataset/75254.


JYU authors: 
  • Contact person (yes/no): Yes

All authors: Luoma-aho, Vilma

Funders: Research Council of Finland

Right-holders: 

Contributors: 


Availability and identifiers

Availability: Contact owner

Publication year: 2021

Persistent identifiers of the dataset: URN:NBN:fi:jyu-202104302570;10.17011/jyx/dataset/75254

URN identifier in JYX: http://urn.fi/URN:NBN:fi:jyu-202104302570

DOI identifier in JYX: https://doi.org/10.17011/jyx/dataset/75254


Description of the dataset

Description: The study data were obtained through an online survey conducted in Finland and the UK to study social media, brands and its effects on young people aged 15–30. The online survey resulted in a total of 2,674 responses, all the corresponding respondents reported using social media. The data were gathered in the spring of 2019 through a survey company Suomen Online tutkimus utilizing an online panel. The data were anonymous, and consisted only of those individuals reporting to use social media. The data consists of multiple choice questions and open ended questions. Data was collected utilizing both established survey measurement tools (eg. social media attitude scale, parasocial interaction scale) and statements built especially for this data collection

Data files will be published in 2023.

Language: Finnish; English

Free keywords: #socialMedia #youngPeople

Keywords (YSO): social media; brands; young people; trust; influencer marketing; transparency

Fields of science: 512 Business and Management; 518 Media and communications

Follow-up groups: Corporate Communication (School of Business and Economics JSBE); Digital Business and Economy (focus area) (School of Business and Economics JSBE)

Do you deal with data concerning special categories of personal data in your research?: No


Projects related to dataset


Publications and other outputs related to dataset


Last updated on 2024-04-04 at 14:22