#SomeAgents dataset
Luoma-aho, Vilma. #SomeAgents dataset. V. 31.12.2019.
All authors: Luoma-aho, Vilma
Funders: Academy of Finland
Right-holders:
Contributors:
Availability and identifiers
Availability: Not accessible
Persistent identifiers of the dataset: URN:NBN:fi:jyu-202104302570;10.17011/jyx/dataset/75254
URN identifier in JYX: http://urn.fi/URN:NBN:fi:jyu-202104302570
DOI identifier in JYX: https://doi.org/10.17011/jyx/dataset/75254
Description of the dataset
Description: The study data were obtained through an online survey conducted in Finland and the UK to study social media, brands and its effects on young people aged 15–30. The online survey resulted in a total of 2,674 responses, all the corresponding respondents reported using social media. The data were gathered in the spring of 2019 through a survey company Suomen Online tutkimus utilizing an online panel. The data were anonymous, and consisted only of those individuals reporting to use social media. The data consists of multiple choice questions and open ended questions. Data was collected utilizing both established survey measurement tools (eg. social media attitude scale, parasocial interaction scale) and statements built especially for this data collection
Data files will be published in 2023.
Data files will be published in 2023.
Language: Finnish; English
Free keywords: #socialMedia #youngPeople
Keywords (YSO): social media; brands; young people; trust; influencer marketing; transparency
Fields of science: 512 Business and Management; 518 Media and communications
Do you deal with data concerning special categories of personal data in your research?: No
Projects related to dataset
- #Agents - Young People’s Ambivalent Agency in Social Media
- Luoma-aho, Vilma
- Academy of Finland
